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Where Do I Start?

Best Practice Tips

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active listening Best Practice Tips

Use These 5 R.U.L.E.S. To Improve Your Active Listening

Everyone wants to be heard. Yet the person you’re speaking to isn’t always listening. Customers seek someone to understand their goals, deliver a solution, and facilitate a purchase experience. To do this well, though, requires being skilled in active listening. Do your dealership salespeople understand that listening is a skill set? Whether it be on… Read more »

Joe Webb • June 29, 2021
inventory shortage Best Practice Tips

2 Skillsets You Need During the Inventory Shortage

Right now, this inventory shortage is making salespeople lazy. Sales skills have flown out the window because all it takes to sell an in-stock unit to a customer is letting them know you do indeed have it available. Shoppers want what they want and if there isn’t a sea of those vehicles for them to… Read more »

Joe Webb • June 21, 2021
email marketing Best Practice Tips

Email Marketing Tip: Alter Your Templates for a Mobile World

Just because we have been without conferences the last year plus doesn’t mean there isn’t educational data being released that can improve your performance. Since email marketing and email templates (as well as text templates) continue to be a focus of what DealerKnows does for their clients, we keep our ears to the ground to… Read more »

Joe Webb • April 2, 2021
  • Best Of
  • Most Read
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • NYE PartyWhat My Crazy NYE Party Can Teach Us About Marketing in 2019
    By Joe Webb
    January 3, 2019
  • snowboardingShaun White’s Gold Medal Taught Me To Be Happy at Work
    By Joe Webb
    February 16, 2018
  • sales managers10 Ways Sales Managers Fail
    By Joe Webb
    March 3, 2017
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015
  • DealerKnows CurmudgeonsFamous Last Words: The Way We Have Always Done It
    By Bill Playford
    July 26, 2014

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DealerKnows Think Before React SM Best Practice Tips

Choose Your Words Carefully

As I write this, the world is locked in a tight battle with the COVID-19 virus, and most of us have been asked to stay home to stop the spread of the insipid illness. Many in the auto community have been asked to either work from home, work for free, or not come to work… Read more »

Bill Playford • April 9, 2020
thinking about you Gotta' Share,Best Practice Tips

I Was Thinking About You: Valentine’s Day for Your Clients All Year Long

It feels nice to know you’re on someone else’s mind. That you’re worthy enough to have another person thinking about you. It’s romantic or, at the very least, caring. Given the fact that it is Valentine’s Day again, there is no better time to let your customers know they were on your mind. While on… Read more »

Joe Webb • February 14, 2020
netflix and chill Best Practice Tips

Stop Trying to Netflix and Chill Your Customers Before the First Date

Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. WiFi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become… Read more »

Joe Webb • April 22, 2019

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The 4 Tenets of Automotive Merchandisingby Joe WebbRead blog post

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