Best Practice Tips
Everyone wants to be heard. Yet the person you’re speaking to isn’t always listening. Customers seek someone to understand their goals, deliver a solution, and facilitate a purchase experience. To do this well, though, requires being skilled in active listening. Do your dealership salespeople understand that listening is a skill set? Whether it be on… Read more »
Best Practice Tips
Right now, this inventory shortage is making salespeople lazy. Sales skills have flown out the window because all it takes to sell an in-stock unit to a customer is letting them know you do indeed have it available. Shoppers want what they want and if there isn’t a sea of those vehicles for them to… Read more »
Best Practice Tips
Just because we have been without conferences the last year plus doesn’t mean there isn’t educational data being released that can improve your performance. Since email marketing and email templates (as well as text templates) continue to be a focus of what DealerKnows does for their clients, we keep our ears to the ground to… Read more »
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Best Practice Tips
As I write this, the world is locked in a tight battle with the COVID-19 virus, and most of us have been asked to stay home to stop the spread of the insipid illness. Many in the auto community have been asked to either work from home, work for free, or not come to work… Read more »
Gotta' Share,Best Practice Tips
It feels nice to know you’re on someone else’s mind. That you’re worthy enough to have another person thinking about you. It’s romantic or, at the very least, caring. Given the fact that it is Valentine’s Day again, there is no better time to let your customers know they were on your mind. While on… Read more »
Best Practice Tips
Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. WiFi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become… Read more »