Best Practice Tips
As I write this, the world is locked in a tight battle with the COVID-19 virus, and most of us have been asked to stay home to stop the spread of the insipid illness. Many in the auto community have been asked to either work from home, work for free, or not come to work… Read more »
Best Practice Tips, Gotta' Share
It feels nice to know you’re on someone else’s mind. That you’re worthy enough to have another person thinking about you. It’s romantic or, at the very least, caring. Given the fact that it is Valentine’s Day again, there is no better time to let your customers know they were on your mind. While on… Read more »
Best Practice Tips
Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become… Read more »
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Best Practice Tips,Digital Marketing
It was my wife’s idea. With my folks flying in for the turn of the year offering to watch their grandkids, she and I had the opportunity to go out for a night on the town. But let’s face it; New Year’s Eve is for amateurs. Getting Ubers is next to impossible. Venues are overcrowded… Read more »
Best Practice Tips,Internet Strategy,Lead Management and Process
Email Marketing vs. Inbound Sales Process and Lead Management: Know the Difference Knowing that 50+% of all emails arrive in SPAM or a junk folder, it amazes me companies continue to build their lead management templates as if they’re email marketing campaigns. They aren’t. While email marketing has a role for inbound sales prospects, it… Read more »
Best Practice Tips,Gotta' Share
I have gone skiing only once in my life. It was a disaster. With zero practice and expensive equipment borrowed from a friend “showing me the ropes” (words used loosely, figuratively, and literally as you’ll learn). That day, at Perfect North ski slopes in Indiana, I learned skiing would never be my specialty. My friend… Read more »