Everyone wants to be heard. Yet the person you’re speaking to isn’t always listening. Customers seek someone to understand their goals, deliver a solution, and facilitate a purchase experience. To do this well, though, requires being skilled in active listening. Do your dealership salespeople understand that listening is a skill set? Whether it be on… Read more »
Right now, this inventory shortage is making salespeople lazy. Sales skills have flown out the window because all it takes to sell an in-stock unit to a customer is letting them know you do indeed have it available. Shoppers want what they want and if there isn’t a sea of those vehicles for them to… Read more »
Just because we have been without conferences the last year plus doesn’t mean there isn’t educational data being released that can improve your performance. Since email marketing and email templates (as well as text templates) continue to be a focus of what DealerKnows does for their clients, we keep our ears to the ground to… Read more »