Vendor Relations
Sometimes there isn’t enough time in the day. Too much work. Tasks pile up. Another set of eyes are needed. Another pair of hands. When things need fixed inside a CRM, some dealers have personnel up to the challenge, and some need CRM Support. When an obstacle in the CRM faces you, does your CRM… Read more »
Vendor Relations, Digital Marketing, Digital Marketing Conferences
“Is that vendor fine or what? Maybe I’ll bring it back to my place.” “I’d like to get my hands on that software and take it for a ride.” “I think what I have works, but it seems like experimenting with a new partner may be fun.” Many dealers are returning from NADA (or Digital… Read more »
Vendor Relations, Digital Marketing
“Have you heard of this company?” “Barely. Why?” “They called me up and scheduled a demo with me.” “Why did you agree to a demo if you know nothing about them and haven’t heard of them before?” “I don’t know.” I have conversations with dealer clients every week similar to that above. This needs to… Read more »
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Vendor Relations,Digital Marketing
Dealership owners are becoming more and more progressive and data-driven. Like leadership at Fortune 500 companies, they make executive decisions based upon internal results and exterior data to improve their stores’ fortunes. However, I’m issuing a stern warning when making changes to your policies, processes, and personnel: Beware of Companies that Massage the Data Unlike… Read more »
Vendor Relations
A few weeks ago, we posted our Vendor Visit Protocol, which is a guide to scheduling time to review both new solutions and evaluate existing solutions alike. I’d like to add a corollary to those rules. As we’ve stated many times before, we are exposed to tons of solutions for dealers. The other day I… Read more »
Vendor Relations
This will not win me many friends on the vendor side, but what I am going to suggest will better help dealers structure their month. I understand “sales” is often linked to persistence and determination, but there needs to be limits. I’m recommending that dealers create a Vendor Visit Protocol, so they can win back… Read more »