Technology
Where the rubber meets the road isn’t on the information highway. In Terminator II, a prophecy is relayed to Sarah Connors. Skynet goes online on August 4th, 1997 and human decisions are removed from strategic defense. Thankfully, we are not yet at the point in our technological evolution where the vehicle we drive is chosen… Read more »
Internet Sales Training, Technology
Just over 6 years ago, I wrote a blog about how a great CRM is like my wife. (In many ways, it was an ode to her.) Well start-wipe to today, and I still believe I hit the nail on the head with my analogy, but there is one new way this works. For a… Read more »
Technology
“He that is good for making excuses is seldom good for anything else.”— Benjamin Franklin (1706-1790), Statesman, Inventor, and Monetary Star When Joe and I did our Creation vs. Evolution presentation (and this epic car sales training video promo our session) at the 13th Digital Dealer Conference, all the way back in 2010, I drove… Read more »
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Technology
“I want it all and I want it now.”–Farrokh “Freddie Mercury” Bulsara; (1946-1991), Singer and Bohemian Rhapsodizer In Part III we discussed looking at your potential in terms of market share, as opposed to a fluctuating amount of units sold. The tricky part is understanding where or WHO your market is. For many, they are… Read more »
Technology
“Bring war material with you from home, but forage on the enemy. Thus the army will have food enough for its needs.”–General Sun Tzu (545-470BC), Author of the Art of War If you’re not crazy about robbing your future self (Part II) to chase a minute fraction-of-a-fraction of car buyers in your market (Part I), I don’t blame… Read more »
Technology
“I’ll gladly pay you Tuesday for a hamburger today.”–J. Wellington Wimpy, Hamburger Enthusiast The car business is a cyclical beast. As we found in the first part of this series, only a small fraction of buyers are active at any given time, while sales are not evenly distributed. If you don’t believe me, plot the… Read more »