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Technology

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technology-assisted sales Technology

6 Steps to Embracing Technology-Assisted Sales

Where the rubber meets the road isn’t on the information highway. In Terminator II, a prophecy is relayed to Sarah Connors. Skynet goes online on August 4th, 1997 and human decisions are removed from strategic defense. Thankfully, we are not yet at the point in our technological evolution where the vehicle we drive is chosen… Read more »

Joe Webb • January 20, 2021
Joe and Veena Webb Internet Sales Training, Technology

A Great CRM is Like My Wife (Part II)

Just over 6 years ago, I wrote a blog about how a great CRM is like my wife. (In many ways, it was an ode to her.) Well start-wipe to today, and I still believe I hit the nail on the head with my analogy, but there is one new way this works. For a… Read more »

Joe Webb • September 22, 2020
Technology

Does It Sell More Cars? No, You Do: Final Thoughts and Conclusion

“He that is good for making excuses is seldom good for anything else.”— Benjamin Franklin (1706-1790), Statesman, Inventor, and Monetary Star When Joe and I did our Creation vs. Evolution presentation at the 13th Digital Dealer Conference, all the way back in 2010, I drove the point home that even the best technology in the… Read more »

Bill Playford • October 18, 2019
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Technology

Does It Sell More Cars? No, You Do: Whole Pies and Retention

“I want it all and I want it now.”–Farrokh “Freddie Mercury” Bulsara; (1946-1991), Singer and Bohemian Rhapsodizer In Part III we discussed looking at your potential in terms of market share, as opposed to a fluctuating amount of units sold. The tricky part is understanding where or WHO your market is. For many, they are… Read more »

Bill Playford • September 13, 2019
Technology

Does It Sell More Cars? No, You Do: Defection and Marketshare

“Bring war material with you from home, but forage on the enemy. Thus the army will have food enough for its needs.”–General Sun Tzu (545-470BC), Author of the Art of War If you’re not crazy about robbing your future self (Part II) to chase a minute fraction-of-a-fraction of car buyers in your market (Part I), I don’t blame… Read more »

Bill Playford • August 23, 2019
Technology

Does It Sell More Cars? No, You Do: Beg, Borrow, and Steal From the Future

“I’ll gladly pay you Tuesday for a hamburger today.”–J. Wellington Wimpy, Hamburger Enthusiast The car business is a cyclical beast. As we found in the first part of this series, only a small fraction of buyers are active at any given time, while sales are not evenly distributed. If you don’t believe me, plot the… Read more »

Bill Playford • July 19, 2019

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