Social Media and Reputation Management
When is the last time you visited a company or brand’s Facebook or Instagram page (that didn’t lure you there through a sponsored ad or promoted post)? What did you see? When we bring on a client at DealerKnows, I generally Like or Follow their dealership/organization on Facebook and Instagram, just to keep aware of… Read more »
Social Media and Reputation Management
At the age of 13, I went to a Christian Summer Camp with my best friend, Chris. Two weeks of us (along with a couple hundred other underage psychopaths) nestled together in cabins to wreak havoc during the day, have fun, and learn the word of God. Apart from the beatings, whippings, drownings, psychological torture,… Read more »
Social Media and Reputation Management
We’ve sought reviews for our organizations the last 10-15 years. The reviews generated over that time has allowed us to appear credible to the researching public. We’ve sought reviews to win favor with Google and improve our page rank. We have incentivized our salespeople to garner as many reviews as possible to put our companies… Read more »
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Social Media and Reputation Management
Getting a bad review or a one-star rating is inevitable. Some people cannot be happy and misery loves company. They thrive on negativity, and there is no pleasing them. So they write a bad review or drop a one-star rating against your organization. They’re just sourpusses. That must be the reason for the one-star rating…. Read more »
Social Media and Reputation Management
Social media for companies has gotten a bad rap, whether it be difficulty in measuring return on investment, unclear content guidelines, or being overcharged by an unseemly vendor for “Facebook management”. Simply put, dominance at social media is an art form, but there is a lot of forgery going on out there that will cost… Read more »
Internet Strategy,Social Media and Reputation Management
“Ratings and reviews drive our business.” “Can you leave me a 5-star rating?” “Only excellent across the board will do.” “Would you be willing to give me a testimonial?” “Your feedback means the world to us.” We have been inundated with the belief that ratings, reviews, customer testimonials, and CSI scores are the gateway to… Read more »