Social Media and Reputation Management
We’ve sought reviews for our organizations the last 10-15 years. The reviews generated over that time has allowed us to appear credible to the researching public. We’ve sought reviews to win favor with Google and improve our page rank. We have incentivized our salespeople to garner as many reviews as possible to put our companies… Read more »
Social Media and Reputation Management
Getting a bad review or a one-star rating is inevitable. Some people cannot be happy and misery loves company. They thrive on negativity, and there is no pleasing them. So they write a bad review or drop a one-star rating against your organization. They’re just sourpusses. That must be the reason for the one-star rating…. Read more »
Social Media and Reputation Management
Social media for companies has gotten a bad rap, whether it be difficulty in measuring return on investment, unclear content guidelines, or being overcharged by an unseemly vendor for “Facebook management”. Simply put, dominance at social media is an art form, but there is a lot of forgery going on out there that will cost… Read more »
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Internet Strategy,Social Media and Reputation Management
“Ratings and reviews drive our business.” “Can you leave me a 5-star rating?” “Only excellent across the board will do.” “Would you be willing to give me a testimonial?” “Your feedback means the world to us.” We have been inundated with the belief that ratings, reviews, customer testimonials, and CSI scores are the gateway to… Read more »
Social Media and Reputation Management
Allow me to introduce you to Kate Frost of Kate Frost Inc and Polished Digital. As mutual respect and professional admiration has evolved into a friendship, I thought I’d ask her to share some social media best practices with our blog’s growing number of subscribers. For the benefit of our followers, I’m going to tap… Read more »
Social Media and Reputation Management
Joe Webb of DealerKnows shares two recent reputation management examples and asks if a business is ever in the right to tell their side of the story.