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Where Do I Start?

DealerKnows Blog

Wisdom from the minds of DealerKnows on how to improve online, on the phone, and on the lot.

DealerKnows Summer Camp Digital Marketing Conferences

Announcing: 2023 DealerKnows Summer Camp – Most Unique Automotive Event of the Year!

The Most Unique Conference You’ve Ever Seen DealerKnows Consulting is excited to announce the 2023 DealerKnows Summer Camp, a one-of-a-kind automotive conference that will take place in the beautiful north Georgia mountains at Camp Blue Ridge of Clayton GA, May 23rd – May 25th, 2023. This event is designed for dealership professionals who want to… Read more »

Joe Webb • February 2, 2023
Joe Webb webinar Best Practice Tips

Webinar: How to Recruit, Hire, and Train New Salespeople

Joe Webb was asked to join an AskPatty.com Lunch and Learn webinar to discuss how to find, interview, and train new salespeople in a way that sets them up for success. Interviewed by Joni Stuker of Owner Connect, Joe Webb shares personal stories and dealership best practices about bringing new hires into BDC and sales,… Read more »

Joe Webb • January 16, 2023
Leadership and Sales Management

The Three Questions That Need to Be Answered For 2023: How is Success Measured?

The good news is that you have a plan for a major change or new initiative for 2023. As laid out in the previous post, Why Does It Matter Now, your organization was able to carefully articulate what change is necessary and why it is crucial for your client base. Time to go, right? Wrong. How… Read more »

Bill Playford • January 13, 2023

You do not need to light a fire under the customer in the first email. You simply need to give them reasons over time to see you. It is a process.

- Joe Webb

Everything you email to a customer is being judged. They are looking for any reason possible to exclude you from their search.

- Joe Webb

Technology is not just changing customers’ buying processes, but making companies reconsider the attributes they look for in a quality employee.

- Joe Webb

Internet sales professionals must be more familiar with the automotive resource sites than the customers utilizing them.

- Joe Webb

As soon as a consumer thinks that are going above and beyond for them, that’s when you’ve built a relationship.

- Joe Webb

Your showroom should be your second website. Your entire dealership should double as a digital extension of your internet marketing efforts.

- Joe Webb

Don’t go “Back to the Basics”, but instead push forward. Do you know where going back to square one takes you? The unemployment line.

- Joe Webb

Promoting your glut of vehicles online reminds the customer how desperate we are to move cars.

- Joe Webb

No consumers look up to sales clerks. People want to interact with their equals.

- Joe Webb

Far too many ideas seem like good ideas after a frozen margarita with a Coors Light chaser.

- Joe Webb

Be thankful that everyone eventually needs a car.

- Joe Webb

Think beyond the sale and create a customer-centric experience based in fact, truth, and value.

- Joe Webb

Stop worrying about what is important to you and start realizing what is important to your audience.

- Joe Webb

The challenge of saving deals isn’t the inability to commoditize those deals into a software, but instead changing the mindset of management.

- Joe Webb

Because we are all self-conscious creatures with a need to know what others think of us.

- Joe Webb

You are in a marriage with social media and these sites are moody, cantankerous, fickle, and capricious entities that need constant attention.

- Joe Webb

Hell hath no fury like a website scorned.

- Joe Webb

Every day, your company puts on a show for the consumer. The customers are your audience and you are the director.

- Joe Webb

There is very little value to me in an email that appears to be nothing more than a templated advertisement.

- Joe Webb

While time is of the essence, the quality of response far outweighs the speed of the response.

- Joe Webb

All experts were once where you are today.

- Joe Webb

Metrics cannot always measure the happiness of a customer.

- Joe Webb

Analysis paralysis can cause blindness to what is truly important: Your customers.

- Joe Webb

At different points of every lead’s existence there comes a time where different influences must help it along its way to sale.

- Joe Webb

Your BDC should not just be your dealership’s front line of defense, but it should also be the backstop. No lead left behind.

- Joe Webb
  • Best Of
  • Most Read
  • Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?
    By Bill Playford
    December 29, 2022
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • NYE PartyWhat My Crazy NYE Party Can Teach Us About Marketing in 2019
    By Joe Webb
    January 3, 2019
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015

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Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?

Nothing screams pucker-factor of infinity when the boss gives the “we’re in a nose dive speech,” and then starts asking for suggestions. Why is this a diamond-out-of-coal moment? Because the person who is supposed to have a plan just indicated that they don’t have a plan. Moreover, it’s asking some of those who are responsible… Read more »

Bill Playford • December 29, 2022
What Inigo Montoya Teaches Us About Making Sales Calls Phone Training

What Inigo Montoya Teaches Us About Making Sales Calls

Inigo Montoya teaches us about making sales calls better Before John Wick, there was another cinematic man of focus, commitment, and sheer will. A man who has practiced and perfected his craft, fueled by a desire for revenge. That man was Inigo Montoya, illustriously played by Mandy Patinkin, in a 1987 film that sits atop… Read more »

Joe Webb • December 21, 2022

3 Important Questions That Need Answering for 2023

Just like everyone else throughout this December, I’m going to try to summarize 2022. Actually, I’ll summarize the last three years. Businesses are flailing around like fish out of water.  The impact of panic decisions in business last year In particular, the light truck business (no one buys cars anymore) just can’t get a solid… Read more »

Bill Playford • December 19, 2022

Latest from the Blog

Announcing: 2023 DealerKnows Summer Camp – Most Unique Automotive Event of the Year!by Joe WebbRead blog post

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2023 DealerKnows Summer Camp

The Only Automotive Conference You’d Ever Regret Missing

Location: Camp Blue Ridge | Clayton, GA

Date: May 23-25, 2023

Register Today!