The Most Unique Conference You’ve Ever Seen DealerKnows Consulting is excited to announce the 2023 DealerKnows Summer Camp, a one-of-a-kind automotive conference that will take place in the beautiful north Georgia mountains at Camp Blue Ridge of Clayton GA, May 23rd – May 25th, 2023. This event is designed for dealership professionals who want to… Read more »
Joe Webb was asked to join an AskPatty.com Lunch and Learn webinar to discuss how to find, interview, and train new salespeople in a way that sets them up for success. Interviewed by Joni Stuker of Owner Connect, Joe Webb shares personal stories and dealership best practices about bringing new hires into BDC and sales,… Read more »
The good news is that you have a plan for a major change or new initiative for 2023. As laid out in the previous post, Why Does It Matter Now, your organization was able to carefully articulate what change is necessary and why it is crucial for your client base. Time to go, right? Wrong. How… Read more »
You do not need to light a fire under the customer in the first email. You simply need to give them reasons over time to see you. It is a process.
Everything you email to a customer is being judged. They are looking for any reason possible to exclude you from their search.
Technology is not just changing customers’ buying processes, but making companies reconsider the attributes they look for in a quality employee.
Internet sales professionals must be more familiar with the automotive resource sites than the customers utilizing them.
As soon as a consumer thinks that are going above and beyond for them, that’s when you’ve built a relationship.
Your showroom should be your second website. Your entire dealership should double as a digital extension of your internet marketing efforts.
Don’t go “Back to the Basics”, but instead push forward. Do you know where going back to square one takes you? The unemployment line.
Promoting your glut of vehicles online reminds the customer how desperate we are to move cars.
No consumers look up to sales clerks. People want to interact with their equals.
Far too many ideas seem like good ideas after a frozen margarita with a Coors Light chaser.
Be thankful that everyone eventually needs a car.
Think beyond the sale and create a customer-centric experience based in fact, truth, and value.
Stop worrying about what is important to you and start realizing what is important to your audience.
The challenge of saving deals isn’t the inability to commoditize those deals into a software, but instead changing the mindset of management.
Because we are all self-conscious creatures with a need to know what others think of us.
You are in a marriage with social media and these sites are moody, cantankerous, fickle, and capricious entities that need constant attention.
Hell hath no fury like a website scorned.
Every day, your company puts on a show for the consumer. The customers are your audience and you are the director.
There is very little value to me in an email that appears to be nothing more than a templated advertisement.
While time is of the essence, the quality of response far outweighs the speed of the response.
All experts were once where you are today.
Metrics cannot always measure the happiness of a customer.
Analysis paralysis can cause blindness to what is truly important: Your customers.
At different points of every lead’s existence there comes a time where different influences must help it along its way to sale.
Your BDC should not just be your dealership’s front line of defense, but it should also be the backstop. No lead left behind.