May cannot get here soon enough! I get flooded with excitement for our upcoming event when I look back at footage from last year’s DealerKnows Summer Camp. Our next event is only a couple months away – with limited availability, there is no better time than to get your ticket now! May 7th – 9th,… Read more »
The 6 Simple Techniques to Personalizing Emails
Text is king because the recipient typically sees it right away, but they must opt-in. Calls are invaluable to connecting with a customer, but they have to pick up the phone. Videos are wildly beneficial to being memorable, but they need to click play and watch it. Emails have become second-class citizens in the sales… Read more »
Prediction Tech: A Call to Action for Every CRM and DMS in Automotive
Harking all the way back to early November 2009, the late Ralph Paglia (considered the godfather of automotive Internet) and I were in the upstairs bar of Tootsie’s in Nashville Tennessee, deep in conversation as to where the industry (and its technology) needed to go. In town for the fall Digital Dealer Conference, we were… Read more »