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Digital Marketing

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marketing campaigns Digital Marketing

Marketing Campaigns and the 7 Questions to Ask Before You Begin Planning

Marketing campaigns can be used to target a weekend, a week, a month, or a quarter. With many of our clients, we help them prepare for a new marketing campaign every month. This means a unique message across all advertising platforms focused on one specific purpose. It can be based around a sale, a holiday,… Read more »

Joe Webb • July 7, 2021
marketing budget Competitive Edge, Digital Marketing, Small Business Consulting

8 Marketing Budget Priorities You Must Master

The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »

Joe Webb • May 17, 2021
DealerKnows Stop Being This Guy Digital Marketing

Self Inflicted Identity Crisis

Evidently, Vroom’s Super Bowl commercial really struck a nerve. For those who haven’t seen it (you must’ve been under a rock or busy working), you can view the Vroom commercial for yourself. The synopsis is a well-worn trope of a dealership torturing a customer, except this time it’s shot like the Quentin Tarantino version. Frankly,… Read more »

Bill Playford • March 2, 2021
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pre-roll video Dealership Videos,Digital Marketing,Videos

An Exercise in How to Pre-Roll Video

Don’t let your pre-roll video be basic DealerKnows is well known for creating dynamic, educational style videos completely wrapped in comedy. You’ve likely seen many of our own funny car sales videos. Every so often, our clients bring us in to create memorable video and pre-roll video campaigns to delight and inform their audience. Just… Read more »

Joe Webb • September 10, 2019
The Matrix Digital Marketing

Is Digital Marketing the Matrix? A New Reality from Joe Webb

Every Friday night at my house is movie night. My wife and I gather our boys around the TV, make up big blanket beds on the floor of our family room, and all watch a movie together. Almost always I’m serving them up “classics” from my youth. Well, I just introduced my sons to the… Read more »

Joe Webb • July 29, 2019
NYE Party Digital Marketing,Best Practice Tips

What My Crazy NYE Party Can Teach Us About Marketing in 2019

It was my wife’s idea. With my folks flying in for the turn of the year offering to watch their grandkids, she and I had the opportunity to go out for a night on the town. But let’s face it; New Year’s Eve is for amateurs. Getting Ubers is next to impossible. Venues are overcrowded… Read more »

Joe Webb • January 3, 2019

Latest from the Blog

Stop Searching for Home Runs in Your CRM and Start Putting the Ball in Playby Joe WebbRead blog post

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