Digital Marketing
Marketing campaigns can be used to target a weekend, a week, a month, or a quarter. With many of our clients, we help them prepare for a new marketing campaign every month. This means a unique message across all advertising platforms focused on one specific purpose. It can be based around a sale, a holiday,… Read more »
Competitive Edge, Digital Marketing, Small Business Consulting
The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »
Digital Marketing
Evidently, Vroom’s Super Bowl commercial really struck a nerve. For those who haven’t seen it (you must’ve been under a rock or busy working), you can view the Vroom commercial for yourself. The synopsis is a well-worn trope of a dealership torturing a customer, except this time it’s shot like the Quentin Tarantino version. Frankly,… Read more »
How Improv Comedy Builds Companies
What My Crazy NYE Party Can Teach Us About Marketing in 2019
Shaun White’s Gold Medal Taught Me To Be Happy at Work
10 Ways Sales Managers Fail
The Manager Who Doesn’t: A Guide to Better Sales Management
Can you Kill a Sacred Cow?
What Happens When They Disappear?
Famous Last Words: The Way We Have Always Done ItThere are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. Its like steroids for your brain.
Dealership Videos,Digital Marketing,Videos
Don’t let your pre-roll video be basic DealerKnows is well known for creating dynamic, educational style videos completely wrapped in comedy. You’ve likely seen many of our own funny car sales videos. Every so often, our clients bring us in to create memorable video and pre-roll video campaigns to delight and inform their audience. Just… Read more »
Digital Marketing
Every Friday night at my house is movie night. My wife and I gather our boys around the TV, make up big blanket beds on the floor of our family room, and all watch a movie together. Almost always I’m serving them up “classics” from my youth. Well, I just introduced my sons to the… Read more »
Digital Marketing,Best Practice Tips
It was my wife’s idea. With my folks flying in for the turn of the year offering to watch their grandkids, she and I had the opportunity to go out for a night on the town. But let’s face it; New Year’s Eve is for amateurs. Getting Ubers is next to impossible. Venues are overcrowded… Read more »