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DealerKnows CTA Overload DealerKnows Data, Websites and Online Search, Words Matter

The Impact of CTAs on Automotive Website Conversion Rates

Have you ever pulled up a website on your mobile device only to find that there are so many buttons and conversion widgets on a site that it begins to actually cover up the content of the webpage? Have you had a pop-up that’s so aggressively big that you could not click out of it?… Read more »

Bill Playford • February 7, 2025
DK Blog DealerKnows Data

Measuring Our Biases: A Manifesto

Like a good portion of families on Thanksgiving, the Lions and Cowboys took their places at our table during the holiday festivities. The Lions are on because we’re Michiganders, and we love the usual “Black and Blue Division” grudge matches with our turkey and dressing (the other games are OK, too). We watch the Cowboy… Read more »

Bill Playford • December 23, 2016
DealerKnows Data 2 DealerKnows Data

Auto-Responder Response Rate

  Since dealers first began receiving Internet leads, they have sent an auto-responder at the on-set. They’re traditionally blasted out within the first minute of a lead’s arrival and this has been a customary action for most dealers for 15-20 years. The question has always been, if it doesn’t stop the clock, what benefit does… Read more »

Joe Webb • July 20, 2015
  • Best Of
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  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • sales questions - DealerKnows4 Basic Categories of Sales Questions You Need to Know
    By Joe Webb
    October 24, 2022
  • Screen door on a submarine - Accountability , DealerKnowsAccountability and the Management Screen Door
    By Bill Playford
    May 1, 2022
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015
  • DealerKnows CurmudgeonsFamous Last Words: The Way We Have Always Done It
    By Bill Playford
    July 26, 2014

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Are Automotive Conferences Ready To Step Up? As luck would have it, I have lots of friends and family in the medical community (both human and veterinary medicine; yes, I do have friends). The topic of travel comes up frequently, which leads to discussions regarding different conferences on the horizon (and potential times to get… Read more »

Bill Playford • April 16, 2015
Internet consultant DealerKnows Data

Automotive Digest Interview with Joe Webb on Big Data

Automotive Digest sits down with Joe Webb of DealerKnows Consulting to discuss Big Data and how it is disconnected from the dealer floor. An interview from 2012.

Joe Webb • October 2, 2013

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Stop Searching for Home Runs in Your CRM and Start Putting the Ball in Playby Joe WebbRead blog post

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