DealerKnows Data, Websites and Online Search, Words Matter
Have you ever pulled up a website on your mobile device only to find that there are so many buttons and conversion widgets on a site that it begins to actually cover up the content of the webpage? Have you had a pop-up that’s so aggressively big that you could not click out of it?… Read more »
Sales Training, Words Matter
Car dealership salespeople say stupid things all the time. They give too much info. Too little info. The wrong info. Unnecessary info. They overshare personal info. And it happens often, salespeople do, in fact, say stupid things. Sooner or later, we must realize that words matter, and often what we say causes our customers to… Read more »
Words Matter
If 2020 was a wake-up call, then 2021 is being forcibly removed from your bed. The scarcity of new and used vehicles is something we haven’t experienced since World War II. In a society that demands everything they want, when they want it, trying to process it as business-as-usual is a hilariously bad idea. I… Read more »
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The Manager Who Doesn’t: A Guide to Better Sales Management
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What Happens When They Disappear?
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Words Matter
With every interaction, we enter having preconceived notions of what is expected, what is going to happen, and how we will proceed. We collect these expectations based on facts or opinions obtained in advance, environmental stimuli, what we see, and what we hear. This builds our perception of the reality. (It doesn’t mean it is… Read more »