Text is king because the recipient typically sees it right away, but they must opt-in. Calls are invaluable to connecting with a customer, but they have to pick up the phone. Videos are wildly beneficial to being memorable, but they need to click play and watch it. Emails have become second-class citizens in the sales… Read more »
The Value of Notes in a CRM: Enhancing Customer Relationships
In the ever-evolving world of customer relationship management (CRM), businesses are constantly seeking ways to improve customer interactions and foster lasting relationships. For automotive dealerships, the technology isn’t evolving as quickly as other verticles, but that’s not necessary to do a good job. One of the simplest features, an often-overlooked yet invaluable feature of CRM… Read more »
Priorities and Probabilities: Why Response Times Suffer
If there were an industry award for making rules around the exception, it would have to go to car dealerships. After training dealerships for over 11 years and consulting for over 14 years, I still continue to get questions about situations that arise once every 100,000 interactions (rough estimation), yet the stuff that happens every… Read more »