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Competitive Edge

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DealerKnows EV Revolution 2 Competitive Edge

Hold Onto Your Dealer Hat: The EV Revolution Will Affect Your 3 Most Important Departments

Another day, another headline from Mary Barra stating that General Motors would surpass Tesla in EVs sold in the United States. As GM, arguably, was the first traditional manufacturer to offer a fully-realized electric vehicle in 1996 (lease only, I may add), it only seems appropriate. Despite how many of us in the car business… Read more »

Bill Playford • August 4, 2022
marketing budget Competitive Edge, Digital Marketing, Small Business Consulting

8 Marketing Budget Priorities You Must Master

The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »

Joe Webb • May 17, 2021
how to set appointments Phone Training, Competitive Edge

Hard-core vs. Soft-core: How to Set Appointments

Newest data confirms that 20% of your buyers call you in advance of their visit and 20% email you in advance of their visit. (This is much higher for “destination stores”.) 60% of buyers still walk in directly. How to set an appointment with these 40% of buyers will continue to determine your success. There… Read more »

Joe Webb • February 17, 2020
  • Best Of
  • Most Read
  • Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?
    By Bill Playford
    December 29, 2022
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • NYE PartyWhat My Crazy NYE Party Can Teach Us About Marketing in 2019
    By Joe Webb
    January 3, 2019
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015

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improv comedy Sales Training,Competitive Edge,Leadership and Sales Management

How Improv Comedy Builds Companies

Rarely do I feel better when leaving a stage than after having performed comedy. While I like to believe all of my presentations are entertaining or funny, I feel when an audience knows the purpose of a performance is to instill laughter, everyone has a better time. Incorporating in the core values of improvisation (or… Read more »

Joe Webb • July 2, 2019
SPOILER ALERT Lead Management and Process,Competitive Edge

SPOILER ALERT: Tips for Setting and Confirming Appointments

Nobody likes a spoiler. Between the final season of Game of Thrones and the premiere of Avengers: Endgame dominating the media, it is hard to avoid hearing all that happens. An untimely announcement of what’s to come takes all the excitement out of one’s experience. Yet, when it comes to setting and confirming appointments, giving… Read more »

Joe Webb • May 6, 2019
bridge Sales Training,Competitive Edge

Embrace the Bridge to Buying

My first day in retail sales, I was told (not taught, told) “the road to the sale”. This was, as we all know, a very specific set of steps that we had to take customers through (read: drag them kicking and screaming sometimes) in order to sell them a car our way. I’ve caused controversy… Read more »

Joe Webb • January 23, 2018

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3 Questions That Need to Be Answered For 2023: Who is Responsible for Success?by Bill PlayfordRead blog post

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