Nothing screams pucker-factor of infinity when the boss gives the “we’re in a nose dive speech,” and then starts asking for suggestions. Why is this a diamond-out-of-coal moment? Because the person who is supposed to have a plan just indicated that they don’t have a plan. Moreover, it’s asking some of those who are responsible… Read more »
Competitive Edge
Hold Onto Your Dealer Hat: The EV Revolution Will Affect Your 3 Most Important Departments
Another day, another headline from Mary Barra stating that General Motors would surpass Tesla in EVs sold in the United States. As GM, arguably, was the first traditional manufacturer to offer a fully-realized electric vehicle in 1996 (lease only, I may add), it only seems appropriate. Despite how many of us in the car business… Read more »
Competitive Edge, Digital Marketing, Small Business Consulting
8 Marketing Budget Priorities You Must Master
The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »
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