Competitive Edge
Another day, another headline from Mary Barra stating that General Motors would surpass Tesla in EVs sold in the United States. As GM, arguably, was the first traditional manufacturer to offer a fully-realized electric vehicle in 1996 (lease only, I may add), it only seems appropriate. Despite how many of us in the car business… Read more »
Competitive Edge, Digital Marketing, Small Business Consulting
The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »
Phone Training, Competitive Edge
Newest data confirms that 20% of your buyers call you in advance of their visit and 20% email you in advance of their visit. (This is much higher for “destination stores”.) 60% of buyers still walk in directly. How to set an appointment with these 40% of buyers will continue to determine your success. There… Read more »
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Sales Training,Competitive Edge,Leadership and Sales Management
Rarely do I feel better when leaving a stage than after having performed comedy. While I like to believe all of my presentations are entertaining or funny, I feel when an audience knows the purpose of a performance is to instill laughter, everyone has a better time. Incorporating in the core values of improvisation (or… Read more »
Lead Management and Process,Competitive Edge
Nobody likes a spoiler. Between the final season of Game of Thrones and the premiere of Avengers: Endgame dominating the media, it is hard to avoid hearing all that happens. An untimely announcement of what’s to come takes all the excitement out of one’s experience. Yet, when it comes to setting and confirming appointments, giving… Read more »
Sales Training,Competitive Edge
My first day in retail sales, I was told (not taught, told) “the road to the sale”. This was, as we all know, a very specific set of steps that we had to take customers through (read: drag them kicking and screaming sometimes) in order to sell them a car our way. I’ve caused controversy… Read more »