Competitive Edge, Phone Training
Newest data confirms that 20% of your buyers call you in advance of their visit and 20% email you in advance of their visit. (This is much higher for “destination stores”.) 60% of buyers still walk in directly. How to set an appointment with these 40% of buyers will continue to determine your success. There… Read more »
Phone Training
Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One… Read more »
Phone Training
I do not train the things I do because it sounds good only in my mind. I train the proper way of setting appointments with inbound sales callers because I too have been a customer. Today’s shoppers have perceptions about salespeople (often undeserved) and expectations about their preferred buying experience (deserved). By adhering to the… Read more »
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Internet Sales Training,Phone Training,Sales Training
The word “Gravy” is used in sales when something extra happens that is a benefit to you. It’s something that wasn’t expected, or additional profit that was made beyond the structured deal. In automotive retail, for instance, the majority of salespeople’s sold deals come from customers walking onto the showroom floor, being greeted, and subsequently… Read more »
Internet Strategy,Lead Management and Process,Phone Training
Ford Motor Company is doing their due diligence to retain happy customers on your behalf. Are you helping the cause or dropping the ball? If you’re unaware, the manufacturer is sending out “Ford Private Offers” to targeted Ford owners in your area with additional discounts. This direct mail piece involves information on current models, along… Read more »
Phone Training
People arent calling just go through an unnatural conversation about something they already read about online. They want to talk to a real person.