Teach me about:

Where Do I Start?

Services
Products
Clients
- Results
- Reviews
About
Blog
Videos
Contact Us

Teach me about:

Services
Products
Clients
- Results
- Reviews
About
Blog
Videos
Contact Us

Where Do I Start?

Quiz

Want to simply see what it is we do at DealerKnows (along with our pricing), check out our services above. Not sure what it is you need? Take this brief questionnaire. You’ll automatically be shown recommendations that will take your operation to the next level.
Look below.

"*" indicates required fields

Step 1 of 7

14%

Comments

This field is for validation purposes and should be left unchanged.

How often do you evaluate the performance of your vendors?*

Monthly

Quarterly

Yearly

I keep them running until I see a problem

What percentage of your vendors are proving their worth?*

Greater than 75%

Around 50%

Less than 25%

I openly share realistic and competitive NEW vehicle pricing on my website:*

Yes

No

Just an invite to "Get Internet Pricing"

I openly share realistic and competitive USED vehicle pricing on my website:*

Yes, with a 3rd party service to justify the price

Yes

No

Just an invite to "Get Internet Pricing"

How often do you check your merchandising (pictures, vehicles descriptions, etc.)?*

Daily

Weekly

Monthly

Cannot remember

Do you have an individual dedicated to social media and digital, or is it just one more duty for your Internet Manager?*

Specific person or company

One more duty

Don't touch it

We have a sales process that is:*

Flexible

Rigid

...Just sell the car!

Our sales process for every instance is:*

Defined in writing and scheduled in the CRM

Unspoken

I consider our sales managers:*

Airborne managers

Chairborne Managers

Our sales managers ensure all assigned tasks (in CRM or otherwise) are completed:*

Every day

Not consistently

Rarely

We have a written orientation process for new hires that is:*

Followed

Not followed

We don't have a written process

Our managers conduct one-on-one performance reviews with each team member:*

Daily/weekly

During weekly group meetings, not one-on-one

Monthly

Rarely, if at all

When is the last time you mystery shopped the competition?*

In the last 30 days

In the last quarter

In the last year or beyond

When is the last time you mystery shopped your dealership?*

In the last 30 days

In the last quarter

In the last year or beyond

I have a firm understanding what my team is doing with their leads and calls:*

Yes

No

Someone monitors the CRM and spot-checks my team as to what they're sending prospects:*

Daily

Weekly

Monthly or, sadly, less

Not sure

If I had to grade my team on how well they answer sales calls, I'd give them a(n):*

A or B

C or D

Is there anything lower than a F?

Our average response time to an Internet lead is (let's be honest):*

15 minutes or less

One hour or less

Longer than an hour, on average, probably

Does your dealership personalize its email templates?*

Yes

Sometimes

No

We don't believe in templates

My team utilizes personal videos to connect with prospects:*

Yes

No

Not sure

Our follow-up processes were designed by:*

A third party specifically for us

An employee of the dealership

Our CRM provider

Someone who no longer works here

Our email templates were designed by:*

A third party specifically for us

An employee of the dealership

Our CRM provider

We let our people write what they please

Is there a set process for unsold and no-show follow-up?*

Yes

No

Maybe

My Internet/BDC team makes:*

50+ outbound calls per day

25+ outbound calls per

We have low lead volume, but it's monitored closely

Not sure

Does the dealership use dynamic word tracks for phone-ups?*

Yes

No

The more rigid, the better

Our sales team's understanding of our CRM is:*

Thorough

Weak

It's not their cup of tea

Good, but they complain that it's not adequate

My sales team's understanding of automotive resource sites such as KBB, AutoTrader, Edmunds is:*

Better than our shoppers

Less than par

Remedial, at best

We have an internal, ongoing, training curriculum for current employees that is:*

Followed

Not followed

Sink or swim

We have a well-functioning SALES business development center (BDC):*

Yes

Yes, but it doesn't function well

No

We're actively trying to leverage video to help build our brand, as well as influence our customer base:*

Yes

No

Sort of, but not...really

We have someone trying to create new viral video content for social media and our website:*

Always

Never

We're still tackling written content

Your first and last name:*

First Last

Your business email address:*

Latest from the Blog

Inside Women in Automotive’s Speaker Selection Process with Joe Webbby Joe WebbRead blog post

Contact us

We really, really, really want to talk to you.

Get In Touch with Us

Sign Up for DealerKnews

There are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. It’s like steroids for your brain.

© 2025 DealerKnows | Privacy Policy | Terms of Use