Price Mystery Shopping.

In a business with narrow margins, understanding your market is critical. Current solutions only tell a dealership what price the customer ultimately paid, not the price that brought that customer in. DealerKnows is here to make sure your dealership doesn’t end up a day late and a dollar short.

We proudly present PriceMatrix, a new service engineered to provide dealerships with a deeper level of pricing intelligence. PriceMatrix offers timely reports that rank your vehicle pricing and response times against those of your competitors. Gone are the days of dealers having to speculate on competitive pricing with sales personnel having to bear the burden of making excuses! PriceMatrix is the competitor price mystery shopping tool you’ve been waiting for.

What PriceMatrix does for you:

  • Offers comprehensive competitive pricing analysis
  • Promotes understanding of actual vehicle request pricing relative to direct competition
  • Ranks a dealership against its closest competitors based on phone and email times
  • Compiles data based on core inventory or specific vehicles
  • Provides group averages and performance summaries

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Dealerknows Pricematrix Example

Mystery shopping program

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