Internet Strategy
I’ve reached the age of adulthood where certain medical procedures are required, and here I type in the middle of my prep day. Prepping for this isn’t near as bad as what people have made it seem to be. When you look at the preparation asked of you prior to a colonoscopy, it seems daunting…. Read more »
Internet Strategy
“My dealer doesn’t let us give numbers.” “If they want the best price, we tell them they have to come in.” “I got in trouble for telling them the price that was on our website.” “No, we don’t send quotes to customers.” “We’re not equipped to sell online.” Sadly, I have heard five different sales… Read more »
Internet Strategy
In many cultures, the transition to male adulthood involves some feat of strength. It might involve a grueling run on one continent or painful body modification on another. In traditional Scottish culture, it means placing a giant stone on a plinth. This stone, well in excess of 200 pounds, takes the whole body to lift… Read more »
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What Happens When They Disappear?
Famous Last Words: The Way We Have Always Done ItThere are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. Its like steroids for your brain.
Internet Strategy
Not all communication between a prospect and salesperson must be manually completed. Based on customer buying timeframes and the average amount of opportunities that sales professionals handle, it is unwise to expect quality follow-up to be personally hand-typed every time and ongoing. Moreover, any organization expects some continuity and consistency in messages from their company’s… Read more »
Internet Strategy
Customer journey data is worthless… IF you don’t use it. I had you upset there for a minute, I hope. Many companies are now able to track the websites, visits, length of time, and online whereabouts of shoppers and deliver this data right into your CRM (or, gulp, to another tool). This type of information… Read more »
Internet Strategy
As we inch closer to seeing a mid-engined Corvette, I think about all of the things that were supposedly right around the corner. Growing up, space colonies were already decades into the promise phase. A prototype flying car was already in the air, and nearly ready for production. At least one 80s show had a… Read more »