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Internet Strategy

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DealerKnows Feats of Strength Internet Strategy

Traditional Metrics and Feats of Strength

In many cultures, the transition to male adulthood involves some feat of strength. It might involve a grueling run on one continent or painful body modification on another. In traditional Scottish culture, it means placing a giant stone on a plinth. This stone, well in excess of 200 pounds, takes the whole body to lift… Read more »

Bill Playford • May 4, 2021
5 steps to writing good automated email templates Internet Strategy

5 Steps to Writing Good Automated Email Templates

Not all communication between a prospect and salesperson must be manually completed. Based on customer buying timeframes and the average amount of opportunities that sales professionals handle, it is unwise to expect quality follow-up to be personally hand-typed every time and ongoing. Moreover, any organization expects some continuity and consistency in messages from their company’s… Read more »

Joe Webb • December 18, 2020
customer journey Internet Strategy

Customer Journey Data is Worthless

Customer journey data is worthless… IF you don’t use it. I had you upset there for a minute, I hope. Many companies are now able to track the websites, visits, length of time, and online whereabouts of shoppers and deliver this data right into your CRM (or, gulp, to another tool). This type of information… Read more »

Joe Webb • March 3, 2020
  • Best Of
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  • Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?
    By Bill Playford
    December 29, 2022
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • NYE PartyWhat My Crazy NYE Party Can Teach Us About Marketing in 2019
    By Joe Webb
    January 3, 2019
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015

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DealerKnows Flying Cars Internet Strategy

Digital Retailing and the Promise of the Flying Car

As we inch closer to seeing a mid-engined Corvette, I think about all of the things that were supposedly right around the corner. Growing up, space colonies were already decades into the promise phase. A prototype flying car was already in the air, and nearly ready for production. At least one 80s show had a… Read more »

Bill Playford • March 8, 2019
scale Internet Strategy,Digital Marketing,Leadership and Sales Management

Paying Attention to What’s Important – Attribution vs. Customer Experience

Dealers spend far too much time focused on where the traffic is coming from and not near enough on what is happening with the traffic once we’re in contact. With so much attention focused on digital initiatives, it is no wonder consumers are now talking about a poor customer experience. We focused so much effort… Read more »

Joe Webb • October 1, 2018
DealerKnows Broken Investments Internet Strategy

ROI vs. ROMI: Hijacking the Investment

Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere? It’s not just you. It’s actually called frequency illusion, or the Baader-Meinhof phenomenon. It’s another trick your mind plays on you (sucker), to pull you away from rational thought. It’s also the wrong ROI… Read more »

Bill Playford • September 18, 2018

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3 Questions That Need to Be Answered For 2023: Who is Responsible for Success?by Bill PlayfordRead blog post

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