Internet Strategy
As we inch closer to seeing a mid-engined Corvette, I think about all of the things that were supposedly right around the corner. Growing up, space colonies were already decades into the promise phase. A prototype flying car was already in the air, and nearly ready for production. At least one 80s show had a… Read more »
Digital Marketing, Internet Strategy, Leadership and Sales Management
Dealers spend far too much time focused on where the traffic is coming from and not near enough on what is happening with the traffic once we’re in contact. With so much attention focused on digital initiatives, it is no wonder consumers are now talking about a poor customer experience. We focused so much effort… Read more »
Internet Strategy
Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere? It’s not just you. It’s actually called frequency illusion, or the Baader-Meinhof phenomenon. It’s another trick your mind plays on you (sucker), to pull you away from rational thought. It’s also the wrong ROI… Read more »
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The Manager Who Doesn’t: A Guide to Better Sales Management
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What Happens When They Disappear?
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Best Practice Tips,Internet Strategy,Lead Management and Process
Email Marketing vs. Inbound Sales Process and Lead Management: Know the Difference Knowing that 50+% of all emails arrive in SPAM or a junk folder, it amazes me companies continue to build their lead management templates as if they’re email marketing campaigns. They aren’t. While email marketing has a role for inbound sales prospects, it… Read more »
Internet Strategy
As I look back on 2017, many things come to mind. My kids are getting taller, smarter, funnier, and, to my chagrin, sneakier. My work has become more challenging, but at the same time much more rewarding. But, the general sentiment of conversation, blog posts, and the news seems to be that of nervousness. Every… Read more »
Internet Strategy
How much pricing information do shoppers need? More than none. That is the quick answer. First, you need to believe this universal truth. Not all customers are price driven, but almost all are price conscious. Enough data has been shared over the last several years to prove that displaying a discounted price from the MSRP on… Read more »