DealerKnows Summer Camp 2023


The Only Automotive Conference You'd Ever Regret Missing

Do you remember when automotive conferences were about learning new techniques, sharing ideas, and making lasting relationships? We do, too. Let's trade in those Ferragamo's for flip-flops and get our hands dirty learning. Literally.  

Date: May 23-25, 2023

10% of all ticket sales will go to the Autism Alliance of Michigan and Nathaniel's Hope

Why DealerKnows Summer Camp 2023

Bro culture has killed conferences. What used to be learning from your peers has turned into over-the-top douchebaggery. DealerKnows created an educational, fun, supportive and inclusive environment where your dealership's rising stars will bond with your store's executives, practicing hands-on learning by subject matter experts while having a truly memorable experience. We're doing it for the kids!

Register today for DealerKnows Summer Camp 2023!


Keynote Speakers Announced!

Charlie Wollborg

Chief Troublemaker, Curve Detroit | Curator of TEDxDetroit | Author Moka Boka Story Books

Charlie is your idea guy. No one does a better job with big-picture concepts designed to launch brands, make a splash, and demand attention. He continually investigates what's now, what's new, and what's next in marketing, as well as how it can benefit your brand. His campaigns have been recognized by the Creative Directors Council for Creativity and the Direct Marketing Association for effectiveness.

April Holmes

Co-Founder & CEO, HeroHangout | Paralympic Gold Medalist | Brand Ambassador, Jordan Brand/Nike

April is a paralympic gold medalist whose story of overcoming adversity is nothing short of inspiring. April took her tragedy as motivation to not only achieve athletic greatness, but become a force for good. Her legacy has earned her recognition from extraordinary people, including assisting First Lady Michelle Obama on the “Let’s Move” Campaign, along with being the very first woman to represent the Jordan Brand.  

Bo Pyskir

CEO, R-Mor | Business Innovator | Corporate Strategist

Bo is a business strategist whose skills were first forged at Westpoint, then as a tank commander in Germany. Coming from a background where communications are mission-critical, Bo went on to a storied career inventing the mobile communications and computing technology we take for granted today. He'll share lessons learned from the Army, his rise through corporate America, and leading cutting-edge start-up companies.  

Max Joseph

Senior Manager, Marketing Operations and DEI, Google | Communications Genius | Breaker of Barriers

In the crowd of brilliant minds, at one of the most innovative companies in the world, Max stands out. As a person who can take the complicated and make it understandable, Max was challenged by Google to tackle one of the most difficult issues that our society faces today: Diversity, Equity, and Inclusion. While still maintaining the rigors of being an advertising executive, Max is shattering barriers, and is just getting started. 


Summer Camp Agenda Preview





Day before

Day One

Day Two

Day Three

  • Transportation from ATL airport to The Dillard House
  • The Southern Fried Gala
  • Reception
  • Dinner
  • Karaokethon
    @ The Dillard House
  • Early Morning Activities
  • Breakfast, Lunch, and Dinner at camp
  • Kick-off and Keynote
  • Educational Sessions
  • Team-Building Events
  • Vendor Village
  • Epic Nighttime Party
    @ Camp Blue Ridge
  • Early Morning Activities
  • Breakfast, Lunch, and Dinner at camp
  • Keynote and Recalibrate
  • Educational Sessions
  • Team-Building Events
  • Vendor Village
  • Main Stage Mania
    @ Camp Blue Ridge
  • Early Morning Activities
  • Breakfast and Lunch
  • Final Keynote
  • Camp Counselor Sessions
  • Team-Building Events
  • Vendor Village Farewell 
  • Awards
  • Transportation from Camp Blue Ridge to airport

DealerKnows Summer Camp 2023 Benefits

Expert Level Camp Counselors

Unmatched Learning Settings

Hands-On Workshops

Leadership for days. Each group will be organized under a camp counselor who is both an expert in their field and a suitable kickball captain. While counselors will be overseeing training sessions during the day, they will lead their teams in competition at night. 

It's the opposite of Vegas. Attendees can truly disconnect from distractions and focus their energies on learning. No flashy lights, dinner reservations, or 80s one-hit wonders. Like an actual summer camp, attendees will learn practical skills they can apply for the rest of their life. 

Practice what you learn. Instead of watching a slide deck, you will put your hands and minds to good use. Whether assembling advertising personas, shooting videos, or modifying email templates, campers will return to the office ready to put their learning to work.


Familiar Faces to Guide Your Camp Experience

Eric Miltsch

Kerri Wise

Bryan Armstrong

Subi Ghosh

Jasen Rice

Co-founder, VP of SEO
Dealer Teamwork

e-Commerce Director
Feel Good Auto Group

EVP Strategic Partnerships
Stream Companies



Tim Kintz

Katie Mares

Andrew Street

More Counselors Coming Soon!

Eliana Raggio

Chief Inspiration Officer
Katie Mares Consulting

Dealer OMG

Kintz Group

Dealer e-Process

Danny Benites

Timmy James

Dave Hudson


Zip Deal

Flick Fusion

Executive Producer
D. Hudson Productions

Worry-Free Accommodations

Explore New Training Products

Did We Mention Archery?

Understanding the pains of travel, transportation will be provided between the airport, lodging, and the campground. Mobility services at the campground will also be available for those who need them. If attendees want to go all-in camping, sites are available! 

Rub elbows on your terms. Knowing some conference goers want to explore new technology, campers can visit the Vendor Village. Sponsors and attendees will be treated to a unique environment to participate in an unforgettable and entertaining learning experience. 

Held at a picturesque summer camp in the mountains of Georgia, attendees can explore outdoor activities, including hiking, canoeing, and yoga. An outdoor amphitheater will host nighttime activities that won't be found at any other automotive conference.    


The most unique automotive event of the year!






Is it actually held at a summer camp?

Who should attend?

The DealerKnows Summer Camp is intended to prepare the next generation of leaders in the retail auto business. This event will cater to the tandem of both your dealership’s executive management and their up-and-coming protege that they believe to be the future leadership at their store. In this unique, team-building setting, they’ll form a mentor/mentee bond where solutions are discovered for the now, and success is planned for the future. Pass the baton in the best possible environment. 

Is this another pay-to-play event? 

We knew this would be a question because we’re always asking it. The answer is “No.” Not a single sponsoring vendor has paid for a spot to speak. Joe and Bill of DealerKnows personally hand-picked every single keynote, camp counselor, speaker, and sponsor partner. This is our first event, and we care so seriously about surrounding attendees with the right support, best practices, and messaging, that we refuse to make decisions surrounding the content we deliver based on who has the biggest wallet.

What should I wear? 

Some of what you'll be doing will definitely be outside (though a lot of the learning, eating, and sleeping will still be indoors). If you've never been to a summer camp before, all we can say is, don't worry about dressing to impress. Hang up the 3-piece suit and take off the tie. Pack some sneakers. This is the land of t-shirt and shorts. Think hoodie instead of high heels. You’ll likely be participating in activities where you’ll prefer function over friction. The more comfortable you are, the better you’ll learn. (Some swag will be provided.)

What if vendors (or anyone, for that matter) keep coming at me like a Spider Monkey? 

We have a strict See Something Say, Something policy. If at any time a camper is made to feel threatened or uneasy, DealerKnows staff will be stationed throughout the event to escalate the situation. Summer camps have a strict no-bullying policy, and so do we. 

What if I promise not to come at anyone like a Spider Monkey, and I want to know more about the Vendor Village?

Having been on both sides of the table, DealerKnows wants to provide a more “bespoke” approach to the vendor experience. Sponsoring vendors are given their own cabin to create a themed, immersive space to work alongside attendees. We say "work" because vendors will be encouraged to collaborate with campers on product development and implementation. Every day of camp will have free time scheduled to explore the vendor village and participate in the Vendor Village Scavenger Hunt. We're looking forward to the fireside chats. With that said, if you aren't a camp counselor, speaker, or sponsoring vendor, you won't be attending DKSC this year. We are limiting the amount of allied industry personnel in attendance so it is truly as much of a dealer experience as possible.


Pack Your Bags. You're Going To Camp!

The most memorable, interactive, team-building event in the automotive industry!

Develop relationships with your future superstars, be lead by subject matter experts, learn new techniques, share ideas, and plan for the future. Reserve your place at the DealerKnows Summer Camp today!

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