SUMMER CAMP 2023 EVENT REGISTRATION
The Only Automotive Conference You'd Ever Regret Missing
Do you remember when automotive conferences were about learning new techniques, sharing ideas, and making lasting relationships? We do, too. Let's trade in those Ferragamo's for flip-flops and get our hands dirty learning. Literally.
Date: May 23-25, 2023
10% of all ticket sales will go to the Autism Alliance of Michigan and Nathaniel's Hope
Why DealerKnows Summer Camp 2023
Bro culture has killed conferences. What used to be learning from your peers has turned into over-the-top douchebaggery. DealerKnows created an educational, fun, supportive and inclusive environment where your dealership's rising stars will bond with your store's executives, practicing hands-on learning by subject matter experts while having a truly memorable experience. We're doing it for the kids!
MEET YOUR CAMP COUNSELORS
Familiar Faces to Guide Your Camp Experience
Eric Miltsch
Kerri Wise
Bryan Armstrong
Subi Ghosh
Jasen Rice
Co-founder, VP of SEO
Dealer Teamwork
e-Commerce Director
Feel Good Auto Group
EVP Strategic Partnerships
Stream Companies
CMO
AutoFi
CEO
Lotpop
Tim Kintz
Katie Mares
Andrew Street
More Counselors Coming Soon!
Eliana Raggio
Chief Inspiration Officer
Katie Mares Consulting
CEO
Dealer OMG
President
Kintz Group
CMO
Dealer e-Process
Danny Benites
Timmy James
Dave Hudson
COO
Zip Deal
COO
Flick Fusion
Executive Producer
D. Hudson Productions
GET YOUR CAMPING ON!
Summer Camp Agenda Preview
0
1
2
3
Day before
Day One
Day Two
Day Three
- Transportation from ATL airport to The Dillard House
- The Southern Fried Gala
- Reception
- Dinner
- Karaokethon
@ The Dillard House
- Early Morning Activities
- Breakfast, Lunch, and Dinner at camp
- Kick-off and Keynote
- Educational Sessions
- Team-Building Events
- Vendor Village
- Epic Nighttime Party
@ Camp Blue Ridge
- Early Morning Activities
- Breakfast, Lunch, and Dinner at camp
- Keynote and Recalibrate
- Educational Sessions
- Team-Building Events
- Vendor Village
- Main Stage Mania
@ Camp Blue Ridge
- Early Morning Activities
- Breakfast and Lunch
- Final Keynote
- Camp Counselor Sessions
- Team-Building Events
- Vendor Village Farewell
- Awards
- Transportation from Camp Blue Ridge to airport
BENEFITS
DealerKnows Summer Camp 2023 Benefits



Expert Level Camp Counselors
Unmatched Learning Settings
Hands-On Workshops
Leadership for days. Each group will be organized under a camp counselor who is both an expert in their field and a suitable kickball captain. While counselors will be overseeing training sessions during the day, they will lead their teams in competition at night.
It's the opposite of Vegas. Attendees can truly disconnect from distractions and focus their energies on learning. No flashy lights, dinner reservations, or 80s one-hit wonders. Like an actual summer camp, attendees will learn practical skills they can apply for the rest of their life.
Practice what you learn. Instead of watching a slide deck, you will put your hands and minds to good use. Whether assembling advertising personas, shooting videos, or modifying email templates, campers will return to the office ready to put their learning to work.


Worry-Free Accommodations
Explore New Training Products
Did We Mention Archery?
Understanding the pains of travel, transportation will be provided between the airport, lodging, and the campground. Mobility services at the campground will also be available for those who need them. If attendees want to go all-in camping, sites are available!
Rub elbows on your terms. Knowing some conference goers want to explore new technology, campers can visit the Vendor Village. Sponsors and attendees will be treated to a unique environment to participate in an unforgettable and entertaining learning experience.
Held at a picturesque summer camp in the mountains of Georgia, attendees can explore outdoor activities, including hiking, canoeing, and yoga. An outdoor amphitheater will host nighttime activities that won't be found at any other automotive conference.
DEALERKNOWS 2023 SUMMER CAMP
The most unique automotive event of the year!
Interactive
Memorable
Team-Building
FREQUENTLY ASKED QUESTIONS
FAQs
Is it actually held at a summer camp?
Who should attend?
The DealerKnows Summer Camp is intended to prepare the next generation of leaders in the retail auto business. This event will cater to the tandem of both your dealership’s executive management and their up-and-coming protege that they believe to be the future leadership at their store. In this unique, team-building setting, they’ll form a mentor/mentee bond where solutions are discovered for the now, and success is planned for the future. Pass the baton in the best possible environment.
Is this another pay-to-play event?
We knew this would be a question because we’re always asking it. The answer is “No.” Not a single sponsoring vendor has paid for a spot to speak. Joe and Bill of DealerKnows personally hand-picked every single keynote, camp counselor, speaker, and sponsor partner. This is our first event, and we care so seriously about surrounding attendees with the right support, best practices, and messaging, that we refuse to make decisions surrounding the content we deliver based on who has the biggest wallet.
What should I wear?
Some of what you'll be doing will definitely be outside (though a lot of the learning, eating, and sleeping will still be indoors). If you've never been to a summer camp before, all we can say is, don't worry about dressing to impress. Hang up the 3-piece suit and take off the tie. Pack some sneakers. This is the land of t-shirt and shorts. Think hoodie instead of high heels. You’ll likely be participating in activities where you’ll prefer function over friction. The more comfortable you are, the better you’ll learn. (Some swag will be provided.)
What if vendors (or anyone, for that matter) keep coming at me like a Spider Monkey?
We have a strict See Something Say, Something policy. If at any time a camper is made to feel threatened or uneasy, DealerKnows staff will be stationed throughout the event to escalate the situation. Summer camps have a strict no-bullying policy, and so do we.
What if I promise not to come at anyone like a Spider Monkey, and I want to know more about the Vendor Village?
Having been on both sides of the table, DealerKnows wants to provide a more “bespoke” approach to the vendor experience. Sponsoring vendors are given their own cabin to create a themed, immersive space to work alongside attendees. We say "work" because vendors will be encouraged to collaborate with campers on product development and implementation. Every day of camp will have free time scheduled to explore the vendor village and participate in the Vendor Village Scavenger Hunt. We're looking forward to the fireside chats. With that said, if you aren't a camp counselor, speaker, or sponsoring vendor, you won't be attending DKSC this year. We are limiting the amount of allied industry personnel in attendance so it is truly as much of a dealer experience as possible.
AGENDA
DealerKnows Summer Camp 2023 Tentative Agenda
DAY TWO
WEDNESDAY MAY 24th
7 AM – Early Morning Activities
- Hiking, Yoga, or Improv (your choice)
8 AM - Breakfast
8:45 AM – Summer Camp Continues
with your Camp Directors Joe Webb and Bill Playford
9 AM - Keynote
9:45 AM – Morning Sessions
- Selection, Hiring, Orientation & Training
- Merchandising
- Search Optimization
10:30 AM – Interactive / Team Building
- Kickball
- Basketball/Horse
- Soccer
- Ropes Course
- Archery
- Chess
- Disc Golf
- Strategy Exercises
- Crazy Canoe Relay
- Meditation/Reiki
11:30 AM – Lunch
12:30 PM – Vendor Village Scavenger Hunt
1:30 PM – Educational Sessions
- Lead management / CRM
- Digital Retailing
- Strategic Marketing
2:30 PM – Interactive / Team Building
3:30 PM – Educational Sessions
- Sales Management/Leadership
- Social Media
- Reputation Management
- Fintech
4:30 PM – Educational Sessions
- Operational Strategy
- Company Culture
- Video Marketing
- Vehicle Acquisition
5:30 – Vendor Village Hangouts or Room Return
7 PM - Dinner
8 PM - Main Stage Mania
DAY THREE
THURSDAY MAY 25th
7 AM – Early Morning Activities
- Hiking, Yoga, or Improv (your choice)
8 AM - Breakfast
8:45 AM – Summer Camp Continues
with your Camp Directors Joe Webb and Bill Playford
9 AM - Keynote
9:45 AM – Camp Counselor Sessions
- All Topics Covered by Each Camp Counselor
- Best Practices
10:30 AM – Interactive / Team Building
- Kickball
- Basketball/Horse
- Soccer
- Ropes Course
- Archery
- Chess
- Disc Golf
- Strategy Exercises
- Crazy Canoe Relay
- Meditation/Reiki
11:30 AM – Lunch
12:15 PM – Final Vendor Village Visits
1 PM – Camp Team Tug-of-War
1:45 PM – Best of the Best Tournament
- Camp Counselors Lead Their Teams to Victory or Defeat
2:45 PM – Camp Counselor Wrap-ups
- Camp Counselors meet with their teams and develop actionable strategies to take home and implement
3:30 – Medal Ceremony
4 PM - Closing Talk and Farewells
with Joe Webb and Bill Playford
4:30 PM - Transportation
back to civilization where you will spend the next year dominating your competition, counting the days until 2024's DealerKnows Summer Camp!
THE DAY BEFORE
MONDAY MAY 22nd, 2023
All Day - Transportation
Shuttle service from ATL airport to The Dillard House (lodging)
4 PM – 6 PM - Cabin Creations
Vendors can start to set-up and theme their cabins at Camp Blue Ridge
4 PM - 8 PM - Registration
Vendor cabin set-up at Camp Blue Ridge
6 PM – The Southern Fried Gala
Opening night dinner, reception & Karaokethon
DAY ONE
TUESDAY MAY 23rd, 2023
7 AM – Early Morning Activities
- Registration
- Hiking, Yoga, or Improv (your choice)
8 AM - Breakfast
8:45 AM – Summer Camp Kick-off
with your Camp Directors Joe Webb and Bill Playford
9 AM - Keynote
Charlie Wollberg takes the stage
9:45 AM – Morning Sessions
- Selection, Hiring, Orientation & Training
- Merchandising
- Search Optimization
10:30 AM – Interactive / Team Building
- Kickball
- Basketball/Horse
- Soccer
- Ropes Course
- Archery
- Chess
- Disc Golf
- Strategy Exercises
- Crazy Canoe Relay
- Meditation/Reiki
11:30 AM – Lunch
12:30 PM – Vendor Village Scavenger Hunt
1:30 PM – Afternoon Sessions
- Lead management / CRM
- Digital Retailing
- Strategic Marketing
2:30 PM – Interactive / Team Building
3:30 PM – Educational Sessions
- Sales Management/Leadership
- Social Media
- Reputation Management
- Fintech
4:30 PM – Educational Sessions
- Operational Strategy
- Company Culture
- Video Marketing
- Vehicle Acquisition
5:30 – Vendor Village Hangouts or Room Return
7 PM - Dinner
8 PM - Epic Nighttime Party
REGISTER FOR DEALERKNOWS SUMMER CAMP 2023
Pack Your Bags. You're Going To Camp!
The most memorable, interactive, team-building event in the automotive industry!
Develop relationships with your future superstars, be lead by subject matter experts, learn new techniques, share ideas, and plan for the future. Reserve your place at the DealerKnows Summer Camp today!
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