Joe Webb, Founder of DealerKnows Consulting, will be speaking on the need for auto dealers to consistently measure, monitor, motivate, and police their Internet sales departments. A top-rated speaker at the Digital Dealer Conferences, Webb will also be detailing some cutting-edge practices in customer response techniques and long-term lead management follow-up.
“Now more than ever, dealers must dedicate their time, energy, and financial resources to education for both themselves and their staff. Events like the Digital Marketing Strategies Conference gives real-world, actionable tactics for dealers to utilize and stay ahead of the competition online. The PCG Digital Consulting group has assembled a great group of speakers to flesh out an A to Z curriculum successful dealers must follow to succeed in today’s competitive online marketplace.” Webb says. “How a dealership’s staff communicates with their customers is the most important aspect to Internet sales domination.”
PCG Digital Marketing founder, Brian Pasch, agrees. “Dealers are investing a lot of time and effort attracting internet shoppers to their websites and even more money on the most advanced websites to convert those customers to leads. It is imperative dealers recognize that the next, important step is managing each opportunity and communicating in a personal, professional manner with the consumer. This is one of the reasons we are excited to bring Joe in as a subject matter expert on the topic.”
The Digital Marketing Strategies Conference hosted by PCG Digital Marketing is scheduled just prior to the NADA Conference and set in NAPA Valley at the NAPA Marriott on February 1st – 4th. Joe Webb and Brian Pasch are just a few of the amazing line-up of automotive industry experts speaking at the event.