This has nothing to do with drinking. You may not have consumed a drop of alcohol or stayed up past your bed time once while attending the recent 11th Digital Dealer Conference in Las Vegas. But you are still feeling the effects over a week later. It’s called a conference hangover.
Your head hurts. Your eyes are bloodshot. Your feet ache from the walking. You have just consumed too much knowledge. Your brain is mad at you for putting it through all of that learning. Now you are back at your store and you are contemplating how to attack the day.
It might not feel so now, but know that conference hangover you are feeling…. is good. It is good that you over-indulged in automotive eCommerce. How you proceed will determine whether or not you will regain your footing. Session after session, you heard ideas to improve the performance and numbers at your store. I know you feel like belching it all out during the manager’s meeting, but I implore you to take a deep breathe and collect yourself. Trying to bite off more than you can chew on days like this will only get you sick. It’s about moving slowly and purposefully.
What tactics did you pick up from DD11 that you can change or implement at your store at NO cost that will have an impact? Is there a new metric you should be tracking? Are their template and process changes you can make? New sales skills to try? Figure out what improvements you can make for $0 dollars and do that first (all the while letting the powers that be know where your new ideas stemmed from.
One thing at a time. Don’t move too fast, but instead, move deliberately. Once you can show the powers that be that your new, cost-effective, digital sales and service efforts improved the store’s performance and bottom-line, you’ll be able to warrant asking for the money for better tools and programs you heard of at the conference shortly thereafter.
Don’t worry if you’re dizzy. You just tied one on and filled your gullet with a sea of digital content. Of course you need a little recoup time. You just need to move around slow until you have all your wits about you. If you go about the next few days correctly, your conference hangover can treat you well.
