BDC and ISMs
By all means, trust your multipoint attribution software to tell you where your shoppers are coming from and which sites influence them to purchase from you. If that report shows you they sort of visit a multitude of online sites, then just divide up your budget across all of them. (That’s not how it works,… Read more »
BDC and ISMs
On the heels of the last post, it only makes sense to offer up some further thoughts and potential solutions. After all, so many babies were called ugly. I firmly believe the best employees are already working for you today. Human capital is so precious in the car business, and it’s up to us to… Read more »
BDC and ISMs, Leadership and Sales Management
The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email and call a potential customer after they had just submitted a lead submission form. Now they need to text, shoot walk around and intro videos, then text and email those videos,… Read more »
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BDC and ISMs,Leadership and Sales Management
Your Business Development Center tees up the customers, and your salespeople swing for the fences. Typically, it is the business development center agents that are keeping in contact with potential prospects, and the salespeople hoisting the trophy after a great month on the floor. Having a BDC is no longer enough, though. Everyone in your… Read more »