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Ask the Experts – When to Ask for the Phone Number

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Hi Bill,

My Dealer Principal gave me your email address. He told me about a few of your suggestions for improving our emails at his 20 Group last week. I’m already making some changes.

He suggested I email you if I have any questions.  I do have one.  He said: “The consultant suggested we always ask for a phone number in e-mail.”  Do you mean we should ask out of the gate even if a phone number is provided OR do you mean if we have a bad phone number?

Any other feedback you provide is appreciated.

Thanks,
Michele S.
BDC Manager
__________________________________

Michele,

First, I would recommend delivering the requested information via email (e.g., confirm price, availability, etc). Second, I would recommend calling to confirm that the requested information has been received. If a phone number wasn’t provided, it’s OK to ask for a number in that first personal response, in a non-invasive way (“…is there a phone number I can reach you at so that I can verify you received the information I’m sending?”). If you’ve determined that the phone number isn’t valid, it’s OK to ask for a number with similar verbiage as above.

Hope this helps,
Bill

Bill Playford • September 4, 2015 • Ask the Expert

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