One of our goals when creating the DealerKnows Summer Camp is to bring you strong voices from outside the automotive industry with a personal story, a powerful message, intelligent insights, and diverse backgrounds. We believe attendees need to hear from a spectrum of truly authentic leaders in their field, as it helps shape our own beliefs of what we too are capable of.
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Here are the incredible keynote speakers we have in store for you at DealerKnows Summer Camp

MBA, PLY, ACC, CPCC
Gold Medal-winning Paralympian
CEO & Founder
HeroHangout

Chief Troublemaker, Founding Partner
Curve Detroit
Curator, TEDxDetroit
Author, Moka Boka Books

Senior Manager,
Marketing Operations & DEI; Google
Advertising Veteran &
DEI Innovator

Business Strategist
Mobile Tech Pioneer
NATO Armor Tank Commander
Airborne Ranger Qualified
- April Holmes
April is a paralympic gold medalist whose story of overcoming adversity is nothing short of inspiring. April took her tragedy as motivation to not only achieve athletic greatness, but become a force for good. Her legacy has earned her recognition from extraordinary people, including assisting First Lady Michelle Obama on the “Let’s Move” Campaign, along with being the very first woman to represent the Jordan Brand. - Charlie Wollborg
Charlie is your idea guy. No one does a better job with big-picture concepts designed to launch brands, make a splash, and demand attention. He continually investigates what’s now, what’s new, and what’s next in marketing, as well as how it can benefit your brand. His campaigns have been recognized by the Creative Directors Council for Creativity and the Direct Marketing Association for effectiveness. - Max Joseph
In the crowd of brilliant minds, at one of the most innovative companies in the world, Max stands out. As a person who can take the complicated and make it understandable, Max was challenged by Google to tackle one of the most difficult issues that our society faces today: Diversity, Equity, and Inclusion. While still maintaining the rigors of being an advertising executive, Max is shattering barriers, and is just getting started. - Bo Pyskir
Bo is a business strategist whose skills were first forged at West Point, then as a tank commander in Germany. Coming from a background where communications are mission-critical, Bo went on to a storied career inventing the mobile communications and computing technology we take for granted today. He’ll share lessons learned from the Army, his rise through corporate America, and leading cutting-edge start-up companies.