DealerKnows
Where Do I Start?
  • Services
    • Training
    • Consulting
    • Creative Video
    • Performance Monitoring
    • CRM Analysis
    • Professional Speaking
    • Bundles
  • Products
    • TaskTeacher
    • PriceMatrix
    • Dealer Forensics
  • Clients
    • Results
    • Reviews
  • About
    • Joe Webb
    • Bill Playford
    • DK Team
    • Ask the Experts
  • Blog
  • Videos
    • Funny Videos
    • Educational Videos
    • Dealership Videos
    • Conference Videos
    • Make Me A Star
  • Contact Us
  • DealerKnows Summer Camp
  • Services
    • Training
    • Consulting
    • Creative Video
    • Performance Monitoring
    • CRM Analysis
    • Professional Speaking
    • Bundles
  • Products
    • TaskTeacher
    • PriceMatrix
    • Dealer Forensics
  • Clients
    • Results
    • Reviews
  • About
    • Joe Webb
    • Bill Playford
    • DK Team
    • Ask the Experts
  • Blog
  • Videos
    • Funny Videos
    • Educational Videos
    • Dealership Videos
    • Conference Videos
    • Make Me A Star
  • Contact Us
  • DealerKnows Summer Camp
Where Do I Start?

A Lyrical Take on Digital Retailing

Share With:

Digital Retailing: A Poem

So you want your store to embrace
A channel, a technology, a place
Where online transactions are made
A new way for dealers to get paid
By shoppers seeking an easier way
To avoid the hassle and the delay
They find their car and agree to a price
Validate the deal, indeed it looks nice
They see their monthly and can afford the note
Get approved in advance, lock in the rate quote
They picked out a warranty and are ready to buy
But e-contracting’s not offered so they need to come by

And this is where digital retailing breaks
On the showroom floor with the whatever-it-takes
Maybe they’d have bought without shaking hands
But now they must come in and rearrange their plans
Their work online becomes lead and is handled as such
They’re presented new figures and are charged too much
Sales doesn’t read the lead so they start from scratch
We schedule a test drive and appointment to match
Force them through a redundant road to sale
By taking up too much time with a mustachioed male
We don’t listen, don’t learn, don’t make it easy or quick
We stand in their way surrounded by mortar and brick

Meanwhile at their home, four packages have shown
From Amazon Prime, dropped off by a drone
But they wait in a showroom, not offered a drink
By a commission-based salesman, not paid to think
They wanted to save time, to be simple and fast
Not pitched or questioned or sold and harassed
If digital retailing is in your future or present
A new role is a must to make car buying pleasant
A digital sales manager, not from desk or from floor
Who can finish the deal and not demand more
Who can finalize paperwork and speed things along
If your team can’t do that, you’re digital retailing wrong

Joe Webb • May 29, 2019 • Gotta' Share,Customer Experience,Technology

2 Responses to “A Lyrical Take on Digital Retailing”

  1. scott kahn June 4th, 2019

    Excellent job!! I think this would be a great rap song. Do you want to get it produced?

    Reply
    • Joe Webb June 5th, 2019

      Thanks so much, Scott. Unfortunately, I can’t rap, nor am I talented enough to even attempt to sing. Moreover, I’m not smart enough to find a worthy chorus to celebrate digital retailing. But it is a great idea for someone better than me.

      Reply

Tell Me About It

Click here to cancel reply.

  • Best Of
  • Most Read
  • Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?
    By Bill Playford
    December 29, 2022
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • improv comedyHow Improv Comedy Builds Companies
    By Joe Webb
    July 2, 2019
  • NYE PartyWhat My Crazy NYE Party Can Teach Us About Marketing in 2019
    By Joe Webb
    January 3, 2019
  • 3 Important Questions That Need Answering for 2023
    By Bill Playford
    December 19, 2022
  • sales managementThe Manager Who Doesn’t: A Guide to Better Sales Management
    By Joe Webb
    June 2, 2016
  • sacred cowCan you Kill a Sacred Cow?
    By Joe Webb
    January 12, 2016
  • The LeftoversWhat Happens When They Disappear?
    By Bill Playford
    August 29, 2015

Categories

  • All About BDCs
  • Ask the Expert
  • Comic Strips
  • Competitive Edge
  • DealerKnows Data
  • DealerKnows Press
  • DealerKnows Testimonials
  • Digital Marketing
  • Digital Marketing Conferences
  • Gotta’ Share
  • Internet Strategy
  • Lead Management and Process
  • Leadership and Sales Management
  • Quotables
  • Sales Training
  • Small Business Consulting
  • Social Media and Reputation Management
  • Technology
  • Vendor Relations
  • Websites and Online Search

Search Posts

Sign Up for DealerKnews

There are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. Its like steroids for your brain.

Latest from the Blog

Announcing: 2023 DealerKnows Summer Camp – Most Unique Automotive Event of the Year!by Joe WebbRead blog post

Contact us

We really, really, really want to talk to you.

Get In Touch with Us

Sign Up for DealerKnews

There are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. It’s like steroids for your brain.

© 2023 DealerKnows | Privacy Policy | Terms of Use

Powered by Launch Digital Marketing.

2023 DealerKnows Summer Camp

The Only Automotive Conference You’d Ever Regret Missing

Location: Camp Blue Ridge | Clayton, GA

Date: May 23-25, 2023

Register Today!