We’re digging ourselves a hole that will be hard to get out of. Consumers have noticed how our automotive customer service efforts have taken a nose-dive in 2022. Early on in the pandemic-riddled year of 2020 (as if we’re not still pandemic-riddled, Joe?), dealers did everything in their power to entice car shoppers to visit… Read more »
A Lyrical Take on Digital Retailing
Digital Retailing: A Poem So you want your store to embrace A channel, a technology, a placeWhere online transactions are madeA new way for dealers to get paidBy shoppers seeking an easier way To avoid the hassle and the delayThey find their car and agree to a priceValidate the deal, indeed it looks niceThey see… Read more »
Finding Balance Inside Customer Experience
When Brent Wees suggested we put on a customer experience workshop at Digital Dealer 25, I jumped at the opportunity. With so much energy and so many resources poured into getting customers to come to the dealership, all that can be washed away by a negative experience (download a copy of our customer experience workbook, if… Read more »