Arnold Tijerina, a former Internet Director for two southern California automotive groups, joins DealerKnows Consulting as their Social Media Strategist. He had recently been the Social Media Strategist & Policy Manager for 3 Birds Marketing before coming aboard the DK team. Arnold has also served as a Social Media Consultant for three of the major automotive conferences in the industry. As an integral part of the automotive social landscape, Arnold has advanced knowledge of DealerKnows’ core philosophies and training regimen.
Joe Webb, Founder of DealerKnows, states “I’ve known Arnold for a long time, even back when we were in retail and attending early Digital Dealer Conferences. I know he has a very dedicated work ethic and that we share many of the same beliefs of how to best serve dealer clients. From implementing progressive dealership strategies to working alongside an OEM to create a social media strategy, Arnold will have his hands full with DealerKnows, but will be able to hit the ground running. While Arnold will be serving us in many capacities, as well as consulting and lead grading, he will have a profound impact on the social media strategies we share with our clients.”
Arnold began his career in retail on the line. His passion for technology & tech savvy quickly led him to become an Internet Manager where he was consistently selling 40 vehicles per month by himself. Having served as the Internet Director for two large auto groups in Southern California, Arnold Tijerina was responsible for tasks such as overseeing six-figure digital marketing budgets, vendor relations, BDC creations, and managing upwards of fourteen Internet Sales Managers. His duties in retail required analyzing, implementing and training new processes which eventually led one of his dealership groups to be named among the top e-Dealers in the country by AutoSuccess magazine.
Upon leaving the retail world to join the vendor side, Arnold worked with many iconic industry institutions including Dealer magazine and the Digital Dealer Conference & Exposition as well as DrivingSales & the DrivingSales Executive Summit. Mr. Tijerina also achieved success with HomeNet Automotive before joining 3 Birds Marketing and relocating from Southern California to Chapel Hill, NC where he now resides with his wife and 7-year old daughter.
“When we had the opportunity to finally bring Arnold aboard, we knew he’d be a great fit with our team. The faster online marketing evolves, the more of a necessity it is for consulting firms to have social media-focused evangelists. His experience and success at both the dealership retail level, as well as the vendor level, allows him to apply all of his understanding of digital marketing for an automotive world to our DealerKnows training curriculum.” says Bill Playford, VP of DealerKnows and partner of the Virtual Dealer Training and TaskTeacher programs.
Arnold Tijerina concurs, “Joe & Bill have always been great friends & industry experts so it’s an honor and privilege to join the DealerKnows team. Being able to apply my retail experience to assisting dealers in their sales and digital marketing efforts is something I greatly desire. Not only am I excited to contribute to the strategy design of a social media project on behalf of an OEM, I also am looking forward to showing their dealer clients how to excel in the area of social media.”
DealerKnows is constantly growing their team and is always looking for talented individuals with true, documented success in retail automotive. As one of the leading training firms in the market, Arnold Tijerina will be in a position to positively affect dealers on a one-to-one basis for the foreseeable future.
