As long as I’ve lived, I cannot recall a time in my life when I walked into a retail location of any type, looked around, and said to myself, “I really hope this takes longer than it should”. Never have I thought, “I’d really like one of the employees of this store to talk to… Read more »
In my previous blog, I shared the finer points of rapport building, but that is only in an attempt to be likable, find common ground, and work toward a sale. Working toward multiple sales and being memorable is relationship building. Every salesperson says the line “I don’t want to just sell you this vehicle, I… Read more »
They say “People buy from people they like.” I do believe that’s true. Granted, I like almost no one, thought I still purchase things all the time. Do I get along with people? Most folks I meet. Would I say I like them? Eh. Do I buy things from people even if I don’t LIKE… Read more »
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Are you a car salesperson stuck in a rut? Leads have dried up, calls go unanswered, and your motivation is running on fumes. You’re not alone—and the good news is, there’s a smarter way to bounce back in car sales and rediscover your groove.
How quiet is your BDC? When you walk in the room, is there a cacophony of phone calls occurring or just clicking and scrolling? Do you see your salespeople spending way too long navigating around customer profiles in the CRM rather than making a call attempt? Sounds like they’re only waiting to take a swing… Read more »
Employees are often a product of their environment, and make no mistake, how you incorporate training into your dealership will be a significant factor in how they (and your company) develop. Looking ahead to 2024, you need to put a training curriculum in place, if for no other reason that to maintain reasonable sales goals… Read more »
There are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. It’s like steroids for your brain.