Internet Strategy
In many cultures, the transition to male adulthood involves some feat of strength. It might involve a grueling run on one continent or painful body modification on another. In traditional Scottish culture, it means placing a giant stone on a plinth. This stone, well in excess of 200 pounds, takes the whole body to lift… Read more »
Internet Strategy
Not all communication between a prospect and salesperson must be manually completed. Based on customer buying timeframes and the average amount of opportunities that sales professionals handle, it is unwise to expect quality follow-up to be personally hand-typed every time and ongoing. Moreover, any organization expects some continuity and consistency in messages from their company’s… Read more »
Internet Strategy
Customer journey data is worthless… IF you don’t use it. I had you upset there for a minute, I hope. Many companies are now able to track the websites, visits, length of time, and online whereabouts of shoppers and deliver this data right into your CRM (or, gulp, to another tool). This type of information… Read more »
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Famous Last Words: The Way We Have Always Done ItThere are craptastic newsletters, then there is DealerKnews. Get all of our posts without having to set up a RSS feed. Start getting a monthly megadose of geniusness. Its like steroids for your brain.
Internet Strategy
As we inch closer to seeing a mid-engined Corvette, I think about all of the things that were supposedly right around the corner. Growing up, space colonies were already decades into the promise phase. A prototype flying car was already in the air, and nearly ready for production. At least one 80s show had a… Read more »
Internet Strategy,Digital Marketing,Leadership and Sales Management
Marketing Attribution vs. Customer Experience: Which is More Important for Dealers? Dealers spend far too much time focused on understanding marketing attribution (where website traffic and leads are coming from) and not near enough on what is happening with the traffic once they’ve been in contact. With so much attention focused on digital initiatives, it… Read more »
Internet Strategy
Have you ever learned a new word, then for some strange reason you feel like you see and hear it everywhere? It’s not just you. It’s actually called frequency illusion, or the Baader-Meinhof phenomenon. It’s another trick your mind plays on you (sucker), to pull you away from rational thought. It’s also the wrong ROI… Read more »