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Competitive Edge

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coming into work Competitive Edge

3 Good Reasons to Keep Coming Into Work (and 1 Bad Reason)

Many moons ago, as a manager at a dealership, I conducted an exercise that helped me better understand each of my team member’s motivations. What gets them up in the morning, and what gets them coming into work, day in and day out? Sitting each person down, I asked a series of questions, including why… Read more »

Joe Webb • December 4, 2023
Competitive Edge

Three Questions That Need to Be Answered For 2023: Why Does It Matter Now?

Nothing screams pucker-factor of infinity when the boss gives the “we’re in a nose dive speech,” and then starts asking for suggestions. Why is this a diamond-out-of-coal moment? Because the person who is supposed to have a plan just indicated that they don’t have a plan. Moreover, it’s asking some of those who are responsible… Read more »

Bill Playford • December 29, 2022
DealerKnows EV Revolution 2 Competitive Edge

Hold Onto Your Dealer Hat: The EV Revolution Will Affect Your 3 Most Important Departments

Another day, another headline from Mary Barra stating that General Motors would surpass Tesla in EVs sold in the United States. As GM, arguably, was the first traditional manufacturer to offer a fully-realized electric vehicle in 1996 (lease only, I may add), it only seems appropriate. Despite how many of us in the car business… Read more »

Bill Playford • August 4, 2022
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Competitive Edge,Leadership and Sales Management

Accountability and the Management Screen Door

When I wrote Exaggerated Understanding of Management and Teamwork almost four years ago, there’s just no way I could’ve predicted the entire state of affairs in the retail car business through the first quarter of 2022. If I had, I wouldn’t have believed myself. And, with every utterance of just get ‘em in, one more… Read more »

Bill Playford • May 1, 2022
marketing budget Competitive Edge,Digital Marketing,Small Business Consulting

8 Marketing Budget Priorities You Must Master

The i’s have been dotted, and the t’s have been crossed on your current marketing budget. You’re wrapping up another great month of sales. You’d always like to sell more, but you’re comfortable with the direction of your store. The dollars you’ve dedicated toward your marketing are well placed and understood. As you prepare to… Read more »

Joe Webb • May 17, 2021
how to set appointments Phone Training,Competitive Edge

Hard-core vs. Soft-core: How to Set Appointments

Newest data confirms that 20% of your buyers call you in advance of their visit and 20% email you in advance of their visit. (This is much higher for “destination stores”.) 60% of buyers still walk in directly. How to set an appointment with these 40% of buyers will continue to determine your success. There… Read more »

Joe Webb • February 17, 2020

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The 4 Questions a BDC Manager Must Answer Before Becoming a Leaderby Joe WebbRead blog post

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