As every other blogger under the sun is writing, or has written, a post about what to do in 2014, I’m going to jump on the bandwagon. Instead of suggesting that you start taking the stairs, stop smoking, or “Always Be (insert Closing or another clever selly-sell-sell verb),” I’m going to ask that you do one thing: instead of dropping the ball, drop the hammer. Make tough decisions.
Far too many of us face adversity every day, yet do our best to circumnavigate the discomfort of trying to fix it. For some dealers, it’s a valuable sales person that doesn’t get on board with the new strategy. For others, it’s a pay plan structure that doesn’t make economic sense. Still others deal with an entire department that doesn’t produce. The problem is perceived to be so big that it seems best to table it for another day, month, or even year.
All of us face decisions that make us uneasy. However, the longer we wait, the longer it is before we feel at ease. Let this be the year of decisiveness. Promote those who need promoting, even if it means stepping on a veteran’s toes. Pay the penalty to cancel that long-term contract that stops you from becoming more efficient. Control Alt Delete your Internet department if they cannot maintain their ratios. The time for muddling on has passed. Move forward now.