My love for automotive merchandising is well established. I’ve given workshops on the subject and written several articles about the importance of doing it well. I’ve said for a long time that the best advertisement any dealership can create is for each vehicle in their inventory. Most know the basics of automotive merchandising, but are… Read more »
Advertising Inventory
By no means am I going to detail the one thousand “best practices” for advertising a dealer’s inventory. That would take two full days of typing and I simply don’t have it in me. Actually, this is a question that I would like to pose to all of you DrivingSales readers out there. You will… Read more »