Internet Strategy
In & Out isn’t just the name of an overrated fast food burger chain and an underrated Kevin Kline comedy. It is also what customers are hoping for when visiting your dealership. They’re spending hours researching prior to making the trip to the store, all in an effort to speed things up. Between your digital… Read more »
Internet Strategy
I’ve reached the age of adulthood where certain medical procedures are required, and here I type in the middle of my prep day. Prepping for this isn’t near as bad as what people have made it seem to be. When you look at the preparation asked of you prior to a colonoscopy, it seems daunting…. Read more »
Internet Strategy
“My dealer doesn’t let us give numbers.” “If they want the best price, we tell them they have to come in.” “I got in trouble for telling them the price that was on our website.” “No, we don’t send quotes to customers.” “We’re not equipped to sell online.” Sadly, I have heard five different sales… Read more »
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Internet Strategy
In many cultures, the transition to male adulthood involves some feat of strength. It might involve a grueling run on one continent or painful body modification on another. In traditional Scottish culture, it means placing a giant stone on a plinth. This stone, well in excess of 200 pounds, takes the whole body to lift… Read more »
Internet Strategy
Not all communication between a prospect and salesperson must be manually completed. Based on customer buying timeframes and the average amount of opportunities that sales professionals handle, it is unwise to expect quality follow-up to be personally hand-typed every time and ongoing. Moreover, any organization expects some continuity and consistency in messages from their company’s… Read more »
Internet Strategy
Customer journey data is worthless… IF you don’t use it. I had you upset there for a minute, I hope. Many companies are now able to track the websites, visits, length of time, and online whereabouts of shoppers and deliver this data right into your CRM (or, gulp, to another tool). This type of information… Read more »