Don’t let your pre-roll video be basic
DealerKnows is well known for creating dynamic, educational style videos completely wrapped in comedy. You’ve likely seen many of our own funny car sales videos. Every so often, our clients bring us in to create memorable video and pre-roll video campaigns to delight and inform their audience. Just because it is a form of marketing, doesn’t mean it needs to be formulaic.
Over the last few years, DealerKnows, along with David Hudson, have worked with Arlington Toyota in Jacksonville and their awesome ad agency partner Chandley Inc to produce engaging videos to intrigue and entertain on pre-roll channels and lure them back for the “full story” at the dealership website. We’ve released a study of our successful campaigns (views, clicks to the website, conversions, time on site, etc) at past conferences. We feel this is the perfect formula to use pre-roll video to both brand the store, stay in the consumer conscious, and drive valuable, high-converting web traffic.
This works with something as simple as utilizing the pre-roll video as a movie trailer (with a similar, unifying theme/story) and embedding the full video on the dealer website. See below some examples of the stories we’ve crafted for our client Arlington Toyota. If you’re interested in a similar video marketing campaign, don’t hesitate to connect with us.
The Arlington Toyota Notification Life-Saver (Trailer)
The short film trailer to a story of an oblivious husband and his technologically-adept wife.
The Arlington Toyota Notification Life-Saver
A wife enjoys the perks of looking like a brilliant mind in the eyes of her dim-witted husband thanks to the notifications she receives from the team and technology at Arlington Toyota in Jacksonville.
What Did You Name Your Car?
A man-on-the-street style interview with David Hudson and visitors to Arlington Toyota.
The Name Your Car Game
A serious discussion surrounding one of the most important decisions a car buyer makes.
Be-Back to the Future 2 (Trailer)
A movie trailer for a sequel two years in the making, stemming from an earlier film, Be-Back to the Future (available just down below)
Be-Back to the Future 2
Laura’s future self must return again to stop her from making another huge mistake not servicing her car at Arlington Toyota.
And here are some other videos we made to emphasize the goals/value props of our dealer clients…
Be-Back to the Future
Learn what happened when Laura was on the verge of buying at Arlington Toyota but decided to price shop elsewhere first.
Get Treated Right!
Learn why Laura blames Arlington Toyota for ending her relationship.
Welcome to the Arlington Toyota Service Department
A funny little walk-through of what to expect during your service visit at Arlington Toyota
We want to thank the core cast of these videos…
Starring:
Laura Penn
Robin Chandley
David Hudson
Joe Webb
Written by:
Joe Webb
Directed by:
David Hudson and Joe Webb
Shot and Edited by:
David Hudson of D. Hudson Productions
Produced by:
Arlington Toyota
