Sending up the ridiculous notion of hiring “booth babes”, Joe Webb of DealerKnows flips the concept on its head to show just how ludicrous the practice is.
(Made for the Women in Automotive Conference 2017)
David A. Hudson and Joe Webb
Joe, Christy, and Team have produced a message that is so timely, powerful, and presented so creatively. Took us nearly 90 days to find this impactful video –but like a lot of car people, we are finally “getting it”. You laugh but then you really begin to realize that what is being dramatized in not funny and that #timesup. Things are about to change and really change.
Thank you so much, Chuck!
BTW the Tell Me About it would NOT let us enter http://www.automotivedigest.com