My good friend Robin Chandley from Chandley Communications and I sit down on Ryan Gerardi’s MTC Show (Mobility Tech and Connectivity Show) to review this year’s automotive-themed Super Bowl commercials. This was SO MUCH FUN. I can break down commercials for the most irreverent reasons all day. As expected, I get pretty opinionated. (Watch the video, or jump ahead to specific spots in the segments below).
SEGMENTS
1:00. SHOW BEGINS – GREETING – INTRO – OVERVIEW
3:40. Joe Opening Remarks – Decline in viewership, boring game
5:48. Robin Opening Remarks – More interested in the ads than the game 8:44. UberEats bridges a couple generations on Wayne’s World
14:30. Amazon makes Alexa a human, male, sex fantasy
20:01. Vroom sucker punches car dealers
23:40. Cadillac paid homage to Edward Scissor hands
31:06. Volvo focused its 30-second slot on safety for a chance to win “big.” 34:58. General Motors goes after Norway.
36:38. Audi Norway — “Don’t hate. Imitate.”
41:30. Ford — “Finish Strong”
41:50. Jeep — “The Middle ft Bruce Springsteen”
47:30. Ford — “Finish Strong” “He’s perfectly bald!” – Joe
50:32. Toyota — “Jessica Long’s Story”
56:25. State Farm: “Drake (& Paul Rudd) From State Farm”
59:35. Encore this year goes to Porsche – “Mr. E” which was made by the automaker but decidedly chosen not to air during the game.
1:04:18. Miracle Grow with John Travolta ============================================
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