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Teach me about:

Services
Products
Clients
- Results
- Reviews
About
Blog
Videos
Contact Us

Where Do I Start?

Quiz

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Step 1 of 7

14%

URL

This field is for validation purposes and should be left unchanged.

How often do you evaluate the performance of your vendors?*

Monthly

Quarterly

Yearly

I keep them running until I see a problem

What percentage of your vendors are proving their worth?*

Greater than 75%

Around 50%

Less than 25%

I openly share realistic and competitive NEW vehicle pricing on my website:*

Yes

No

Just an invite to "Get Internet Pricing"

I openly share realistic and competitive USED vehicle pricing on my website:*

Yes, with a 3rd party service to justify the price

Yes

No

Just an invite to "Get Internet Pricing"

How often do you check your merchandising (pictures, vehicles descriptions, etc.)?*

Daily

Weekly

Monthly

Cannot remember

Do you have an individual dedicated to social media and digital, or is it just one more duty for your Internet Manager?*

Specific person or company

One more duty

Don't touch it

We have a sales process that is:*

Flexible

Rigid

...Just sell the car!

Our sales process for every instance is:*

Defined in writing and scheduled in the CRM

Unspoken

I consider our sales managers:*

Airborne managers

Chairborne Managers

Our sales managers ensure all assigned tasks (in CRM or otherwise) are completed:*

Every day

Not consistently

Rarely

We have a written orientation process for new hires that is:*

Followed

Not followed

We don't have a written process

Our managers conduct one-on-one performance reviews with each team member:*

Daily/weekly

During weekly group meetings, not one-on-one

Monthly

Rarely, if at all

When is the last time you mystery shopped the competition?*

In the last 30 days

In the last quarter

In the last year or beyond

When is the last time you mystery shopped your dealership?*

In the last 30 days

In the last quarter

In the last year or beyond

I have a firm understanding what my team is doing with their leads and calls:*

Yes

No

Someone monitors the CRM and spot-checks my team as to what they're sending prospects:*

Daily

Weekly

Monthly or, sadly, less

Not sure

If I had to grade my team on how well they answer sales calls, I'd give them a(n):*

A or B

C or D

Is there anything lower than a F?

Our average response time to an Internet lead is (let's be honest):*

15 minutes or less

One hour or less

Longer than an hour, on average, probably

Does your dealership personalize its email templates?*

Yes

Sometimes

No

We don't believe in templates

My team utilizes personal videos to connect with prospects:*

Yes

No

Not sure

Our follow-up processes were designed by:*

A third party specifically for us

An employee of the dealership

Our CRM provider

Someone who no longer works here

Our email templates were designed by:*

A third party specifically for us

An employee of the dealership

Our CRM provider

We let our people write what they please

Is there a set process for unsold and no-show follow-up?*

Yes

No

Maybe

My Internet/BDC team makes:*

50+ outbound calls per day

25+ outbound calls per

We have low lead volume, but it's monitored closely

Not sure

Does the dealership use dynamic word tracks for phone-ups?*

Yes

No

The more rigid, the better

Our sales team's understanding of our CRM is:*

Thorough

Weak

It's not their cup of tea

Good, but they complain that it's not adequate

My sales team's understanding of automotive resource sites such as KBB, AutoTrader, Edmunds is:*

Better than our shoppers

Less than par

Remedial, at best

We have an internal, ongoing, training curriculum for current employees that is:*

Followed

Not followed

Sink or swim

We have a well-functioning SALES business development center (BDC):*

Yes

Yes, but it doesn't function well

No

We're actively trying to leverage video to help build our brand, as well as influence our customer base:*

Yes

No

Sort of, but not...really

We have someone trying to create new viral video content for social media and our website:*

Always

Never

We're still tackling written content

Your first and last name:*

First Last

Your business email address:*

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Does Your Dealership Avoid Platform Fatigue?by Joe WebbRead blog post

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