Beginning as a receptionist out of college in Worcester, MA, to working her way up to the role of prominent BDC Manager and Internet Director, Melissa has had a love affair with all things auto. Within three years in a male-dominated, multi-line dealer group, she left everyone else behind in the dust while personally handling all Internet opportunities across two locations. Her dedication to the craft and uncanny ability to set appointments at an 80% clip evolved into her managing two different Business Development Centers during her time in retail. This skill set is what rewards her to this very day while training.
At a Digital Dealer Conference, Melissa was first introduced to Joe Webb, and she felt her philosophies about running a BDC (connect personally with the customer, build rapport at all costs, utilize endless measures/mediums to follow-up) synced very closely with her own. It was at this point she left automotive retail and, based on Joe’s recommendation, began as a phone coach or phone ninja for Phone Ninjas. She perfected her already gifted talents of phone scripts and mystery shopping, giving her the outlet to meld technology with process and script training. Her passion for car sales coaching was ignited.
Melissa joined DealerKnows in 2011 and has spent every year since traveling the United States and embedding best practice phone training techniques into salespeople, BDC, and Internet Managers alike. She relishes the chance to engage with dealership personnel regardless of whether green or seasoned. She can take them all on and win them over with her sarcastic wit and unmatched phone skills.
When not training your team on progressive phone strategies, she is the watchful eye inside your CRM (monitoring your employees’ lead handling). She is the ear on the other side of your phone (when listening to your recorded sales calls). She is the mystery-shopping machine that torments your nightmares and improves your processes. This hard-nosed, multi-talented drive makes Melissa Roberts a force to be reckoned with.
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