Long before her 14-plus years in automotive, Crystal has been committed to serving others. With her upbringing in the church and her dedication to Him, she prides herself on being a servant to others. From memorizing scripture as a child to singing in the church choir in her youth, to instilling the same values in her six children, Crystal brings an extraordinary devotion to what it means to care for others.
Yes, Crystal has been busy. She first began as a Service BDC Agent for the Joe Bullard Automotive Group in Mobile Alabama. A few years in, Crystal switched to the dealership’s up-and-coming Internet department where she had the benefit (some say misfortune) of being trained by the team at DealerKnows. She took to heart their teachings, the same way she is intrinsically accustomed to, and quickly became a force of good at the dealer group. As a matter of fact, DealerKnows named her the 1st ever “Top Performer” on TaskTeacher, and was the reason DK created the Bachelor’s curriculum. Her time as an accomplished Internet Sales Manager led to her taking on a new role as the “Concierge Leader” for the group (internally known as the “Agape Leader”). Her entire role focused on the care and understanding of each employee’s personal lives and how the organization can make those lives easier, better, and more fulfilled, much dedicated to charitable giving. She was able to swing all this while raising a gaggle of children she promised to also keep on the right path.
Yes, Crystal may have focused care and attention on the team at her dealer group, but she always considers the customer in all she does. When the pandemic hit, with another child on the way, Crystal realized life inside the walls of a dealership wouldn’t be best, so she signed up to help the team at DealerKnows kick off their new PhoneTeacher solution, where they listen, review, and coach inbound sales calls for dealerships, to keep salespeople and BDC agents on the right track (almost like her kids – you see how this is all tied together?). As simple as it sounds, she likes to help salespeople make more money, but moreover, do so by teaching them the value of being a true customer advocate, connecting in a genuine manner with prospects, and changing how they’re perceived by shoppers. And it all begins with the Word.
She shares a home in the country with her husband and a beautifully blended family. From teens to toddlers, huntin’, fishin’, and loving every day is a way of life for this southern, Jesus-loving wife and mom.