Classic Auto Group — Response Time & Lead Dashboard
Greater Cleveland, Ohio · May 2026 · 16 Dealerships · 10 Daily Reports · 99 Graded Leads
Top 5 Recommended Actions
Prioritized by impact on appointment conversion and lead quality — based on 10 days of trend data
Classic Chevrolet: Establish Dedicated Weekend Internet Lead Coverage
A new and alarming pattern emerged in the May 22–23 data: Chevrolet’s response time spiked to 11.5 min on Friday May 22 and 9.0 min on Saturday May 23 — With 529 MTD leads (the most in the group), a structured weekend coverage plan is the highest-leverage single change available to this store.
Classic Hyundai: Address Response Time and Conversion Rate as Separate Issues
Hyundai has the second-highest lead volume (431 MTD leads) and the group’s worst conversion rate at 12.8%. On May 23, response time reached 9.45 minutes These are distinct gaps requiring distinct solutions: weekend staffing for response time, and process coaching for weekday conversion quality. On May 18, they took 19 leads and set zero appointments with a 0.53-min RT, indicating the conversion gap is independent of speed.
Classic Lexus: Sustain Response Time Gains and Rebuild Video Consistency
After a 17.9-min response time on May 21, Lexus recovered to 1.7 min (May 22) and 2.75 min (May 23) MTD conversion has moved from a high of 47% earlier in the month to 39.0% as of May 23. The RT fixes are working; now the focus should shift to sustaining video send consistency (they sent 0 videos on May 21) and converting the pipeline they’ve already built.
Classic Chevrolet: Conversion Rate Improvement Represents the Largest Volume Opportunity
Chevrolet converts at 17.0% MTD on 529 leads. Classic Westside Mazda converts at 45.3%. If Chevrolet simply matched the group average of ~25%, that would represent roughly 42 additional appointments this month. First-response quality and follow-up cadence are the primary variables — both are addressable through targeted coaching.
Classic Toyota: Process Consistency Makes This Store Ready for Conversion Coaching
Toyota has grown to 401 MTD leads — third highest in the group — while improving their MTD conversion from 23.6% on May 11 to 22.4% as of May 23. Their RT has been mostly under 3 min since the early-month 16.7-min spike. With the process baseline in place, this store is well-positioned to move conversion toward 30%+ through video adoption and follow-up coaching.
Average Response Time — Daily Trend by Store
Target: under 3 minutes. Red dashed line = 3-minute threshold. Hover for exact values.
Daily Appointments Set
All stores combined — select a store above to isolate
MTD Appointment Conversion Rate by Store
% of total MTD leads that resulted in a set appointment (as of May 21)
Daily Lead Volume
Working hours vs. after-hours breakdown
Daily Video Send Rate
Videos sent per day. Values above 100% mean multiple videos per lead — good practice.
MTD Lead Accumulation — All Stores
Cumulative month-to-date leads per store. Shows which stores are building pipeline fastest.
Lead Pressure Heatmap — Store × Day
Each cell shows a store’s lead volume relative to its own 10-day average. Deep red = unusually high volume; blue = light day. RT flag (⚠) marks days above 3-minute target.
Pressure vs. Performance — All 160 Store-Days
X = daily leads · Y = conversion rate · Bubble size = response time (larger = slower). Each color is one store. Hover any bubble for details.
Average Grade Score by Store
Score 0–100. Green = A (≥90) · Blue = B (80–89) · Yellow = C (70–79) · Orange = D (60–69) · Red = F (<60). 18 weighted criteria per lead.
Top Failure Areas — Weighted by Criterion Importance
% of graded leads scoring zero on each criterion. Hover for full question text and weight.
Grade Score vs. MTD Conversion — Store-Level Correlation
Calculating correlation…
X = avg grade score · Y = MTD conversion % · Bubble size = avg response time. Larger bubbles = slower RT.
Salesperson Leaderboard — All Graded Reps
Sorted by average grade score. Score reflects response quality, phone follow-up, appointment setting & pricing.
Store Scorecard — May MTD Summary
Ranked by MTD appointment conversion rate. Color coding: Green ≥ 35% · Yellow 25–35% · Orange 15–25% · Red < 15%
| # | Store | MTD Leads | MTD Appts | Conversion | Avg Response Time | Avg Daily Videos | Trend |
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