Monday, May 22nd, 2023
10:00 AM-6:00 PM
4:00-6:00 PM
6:00-10:00 PM
7:00-8:30 PM
8:30-11:00PM
Camp Set-up at Camp Blue Ridge
(Cabins will be pre-assigned)
Vendors Can Begin Decorating Cabins
Registration Opens at Dillard House Conference Center
Dinner Southern Fried Gala
Opening Night Reception - Karaokethon
See the rest of the week's schedule.
Tuesday, May 23rd, 2023
7:30 AM Transport
8:00 AM Transport
8:00 AM-1:00 PM Exhibitor Set Up - Cabins
8:00 AM Registration - Porch of Cafetorium
8:00 AM Breakfast in Cafetorium
9:00 AM Summer Camp Kick-off in Cafetorium
9:15 AM Camp Counselor Introductions in Cafetorium
9:30 AM Break - Walk to Theater
9:35 AM Bill Playford Talks
9:50 AM Charlie Wollberg, Keynote Speaker
10:45 AM SESSIONS
- Camp Lead Management/CRM Trailblazer, Joe Webb
- Camp Social Media Trailblazer, Robin Wilson
- Camp Merchandising Trailblazer, Steve Southin
11:30 AM Walk to Event
11:40 AM INTERACTIVE/TEAM BUILDING
12:35 PM Lunch
1:35 PM Vendor Village Scavenger Hunt
2:45 PM SESSIONS
- Camp Digital Retailing Trailblazer, Bill Playford
- Camp Strategic Marketing Trailblazer, Micah Birkholz
- Camp Reputation Management Trailblazer, Jamie Oldershaw
- Camp D.O.R.K. Trailblazer, Eric Schlesinger
3:30 AM Walk to Event
3:40 PM INTERACTIVE TEAM BUILDING
4:35 PM SESSIONS
- Camp S.H.O.T. Trailblazer, Joe Webb
- Camp Search Optimization Trailblazer, Dane Saville
- Camp Company Culture Trailblazer, Ty Bullard
- Camp Customer Retention Trailblazer, Megan Barto
5:30 PM SESSIONS
Camp Sales Management/Leadership Trailblazer, Justin Parish
Camp Video/Video Marketing Trailblazer, Tim Bartz
Camp Operational Strategy Trailblazer, Jim Nelson
Camp Used Vehicle Acquisition Trailblazer, Tom Gregg
6:15 PM Break - Walk to Dinner
6:20 PM Dinner
7:15 PM Vendor Village Hangouts.
8:15 PM Silent Disco (Gymnasium) - Sponsored by TrueCar
10:30 PM Buses back to Hotels
11:00 PM Buses back to Hotels
See the rest of the week's schedule.
Wednesday, May 24th, 2023
7:30 AM Transport
8:00 AM Transport
8:00 AM Registration - Porch of Cafetorium
8:00 AM Breakfast in Cafetorium
9:00 AM Day Two Kick-off
9:15 AM Break - Walk to Theater
9:20 AM Joe Webb Talks
9:35 AM Max Joseph, Keynote Speaker
10:20 AM Break - Walk to Sessions
10:30 AM SESSIONS
- Camp Lead Management/CRM Trailmaster, Bill Playford
- Camp Social Media Trailmaster, Robin Wilson
- Camp Merchandising Trailmaster, Ryan Leslie
11:15 AM Meet up with Teams and Walk to Event
11:25 AM INTERACTIVE /TEAM BUILDING
12:10 PM Break - Walk to Cafetorium
12:20 PM Lunch
1:20 PM Vendor Village
2:05 PM SESSIONS
- Camp Digital Retailing Trailmaster, Pete Maclanis
- Camp Strategic Marketing Trailmaster, Ron Morrison
- Camp Reputation Management Trailmasters, Lori Berkson and John Barth
- Camp D.O.R.K. Trailmaster, Dr. Motoi Namihira
2:50 PM Break - Walk to Activities
3:00 PM INTERACTIVE /TEAM BUILDING
3:45 PM Break
3:55 PM SESSIONS
- Camp S.H.O.T. Trailmaster, Sandy Zannino
- Search Optimization Trailmaster, Dave Spannhake
- Company Culture Trailmaster, Stephen Moore
- Customer Retention Trailmaster, Randell Horn
4:40 PM Break - Walk to Sessions
4:50 PM SESSIONS
- Sales Management/ Leadership Trailmaster, Steve Fucile
- Video/Video Marketing Trailmaster, Jason Harris
- Operational Strategy Trailmaster, Tim Homer
- Used Vehicle Acquisition Trailmaster, Danny Zaslavsky
5:45 PM Dinner
6:45 PM Break - Walk to Theater
6:55 PM Bo Pyskir, Keynote Speaker
7:40 PM Break - Walk to Outdoor Amphitheater
7:50 PM Dave Hudson Sings
8:35 PM Anti-Boss (Theater) - Sponsored by DealerKnows
10:05 PM Buses back to Hotels
10:35 PM Buses back to Hotels
See the rest of the week's schedule.
Thursday, May 25th, 2023
7:30 AM Transport
8:00 AM Transport
8:00 AM Registration - Porch of Cafetorium
8:00 AM Breakfast in Cafetorium
9:00 AM Day Three Kick-off
9:10 AM Break - Walk to Theater
9:20 AM April Holmes, Keynote Speaker
10:05 AM Break - Walk to Sessions
10:15 AM SESSIONS
- Camp Lead Management/CRM - Open Learning: Best Practices by Bryan Armstrong
- Camp Social Media: Open Learning - Best Practices by Andrew Street
- Camp Merchandising: Open Learning - Best Practices by Timmy James
10:45 AM Break - Walk to Sessions
10:55 AM SESSIONS
- Camp Digital Retailing: Open Learning - Best Practices by Kerri Wise
- Camp Strategic Marketing: Open Learning - Best Practices by Beth Mach
- Camp Reputation Management: Open Learning - Best Practices by Eliana Raggio
- Camp D.O.R.K.: Open Learning - Best Practices by Jonathan Thompson
11:25 AM Break - Walk to Sessions
11:35 AM SESSIONS
- Camp S.H.O.T.: Open Learning - Best Practices by Katie Mares
- Camp Search Optimization: Open Learning - Best Practices by Eric Miltsch
- Camp Company Culture: Open Learning - Best Practices by Subi Ghosh
- Camp Customer Retention: Open Learning - Best Practices by Megan Barto
12:05 PM Break - Walk to Sessions
12:15 PM SESSIONS
- Camp Sales Management/Leadership: Open Learning - Best Practices by Tim Kintz
- Camp Video/Video Marketing: Open Learning - Best Practices by Dave Hudson
- Camp Operational Strategy: Open Learning - Best Practices by Michael Speigl
- Camp Used Vehicle Acquisition: Open Learning - Best Practices by Jasen Rice
12:45 PM Break - Walk to Cafetorium
12:55 PM Lunch
1:50 PM Final Vendor Village Visits
2:20 PM Break - Walk to field
2:30 PM Ultimate Tug of War: Vendor vs Vendor, Team vs Team
3:30 PM DKSC Group Pictures
3:40 PM Break - Meet with Camp Counselors in Cafetorium
3:50 PM Sessions: Camp Counselor Meet Up, Cafetorium for Final Roundtable Take-A-Ways/Wrap-Ups
4:20 PM Emcee and Counselors: Camp Counselor Awards and Medal Ceremony in Cafetorium
4:50 PM Goodbyes: Walk to buses
5:00 PM End of Camp: Return to the hotels /airport
Our conference combines nostalgia, whimsy, expert knowledge, outdoor activities, team-building exercises, and a campfire atmosphere.
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