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Teach me about: 4648

Services
Products
Clients
- Results
- Reviews
About
Blog
Videos
Contact Us
DealerKnows Summer Camp

Where Do I Start?

Quiz

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Step 1 of 7

14%

How often do you evaluate the performance of your vendors?*
- Monthly
- Quarterly
- Yearly
- I keep them running until I see a problem
What percentage of your vendors are proving their worth?*
- Greater than 75%
- Around 50%
- Less than 25%
I openly share realistic and competitive NEW vehicle pricing on my website:*
- Yes
- No
- Just an invite to "Get Internet Pricing"
I openly share realistic and competitive USED vehicle pricing on my website:*
- Yes, with a 3rd party service to justify the price
- Yes
- No
- Just an invite to "Get Internet Pricing"
How often do you check your merchandising (pictures, vehicles descriptions, etc.)?*
- Daily
- Weekly
- Monthly
- Cannot remember

Do you have an individual dedicated to social media and digital, or is it just one more duty for your Internet Manager?*
- Specific person or company
- One more duty
- Don't touch it
We have a sales process that is:*
- Flexible
- Rigid
- ...Just sell the car!
Our sales process for every instance is:*
- Defined in writing and scheduled in the CRM
- Unspoken
I consider our sales managers:*
- Airborne managers
- Chairborne Managers
Our sales managers ensure all assigned tasks (in CRM or otherwise) are completed:*
- Every day
- Not consistently
- Rarely

We have a written orientation process for new hires that is:*
- Followed
- Not followed
- We don't have a written process
Our managers conduct one-on-one performance reviews with each team member:*
- Daily/weekly
- During weekly group meetings, not one-on-one
- Monthly
- Rarely, if at all
When is the last time you mystery shopped the competition?*
- In the last 30 days
- In the last quarter
- In the last year or beyond
When is the last time you mystery shopped your dealership?*
- In the last 30 days
- In the last quarter
- In the last year or beyond
I have a firm understanding what my team is doing with their leads and calls:*
- Yes
- No

Someone monitors the CRM and spot-checks my team as to what they're sending prospects:*
- Daily
- Weekly
- Monthly or, sadly, less
- Not sure
If I had to grade my team on how well they answer sales calls, I'd give them a(n):*
- A or B
- C or D
- Is there anything lower than a F?
Our average response time to an Internet lead is (let's be honest):*
- 15 minutes or less
- One hour or less
- Longer than an hour, on average, probably
Does your dealership personalize its email templates?*
- Yes
- Sometimes
- No
- We don't believe in templates
My team utilizes personal videos to connect with prospects:*
- Yes
- No
- Not sure

Our follow-up processes were designed by:*
- A third party specifically for us
- An employee of the dealership
- Our CRM provider
- Someone who no longer works here
Our email templates were designed by:*
- A third party specifically for us
- An employee of the dealership
- Our CRM provider
- We let our people write what they please
Is there a set process for unsold and no-show follow-up?*
- Yes
- No
- Maybe
My Internet/BDC team makes:*
- 50+ outbound calls per day
- 25+ outbound calls per
- We have low lead volume, but it's monitored closely
- Not sure
Does the dealership use dynamic word tracks for phone-ups?*
- Yes
- No
- The more rigid, the better

Our sales team's understanding of our CRM is:*
- Thorough
- Weak
- It's not their cup of tea
- Good, but they complain that it's not adequate
My sales team's understanding of automotive resource sites such as KBB, AutoTrader, Edmunds is:*
- Better than our shoppers
- Less than par
- Remedial, at best
We have an internal, ongoing, training curriculum for current employees that is:*
- Followed
- Not followed
- Sink or swim
We have a well-functioning SALES business development center (BDC):*
- Yes
- Yes, but it doesn't function well
- No
We're actively trying to leverage video to help build our brand, as well as influence our customer base:*
- Yes
- No
- Sort of, but not...really
We have someone trying to create new viral video content for social media and our website:*
- Always
- Never
- We're still tackling written content

Your first and last name:*
First Last
Your business email address:*

25717

Latest from the Blog

Ask the Expert – What are Benchmarks for Internet Leads and Sales Calls?by Joe WebbRead blog post

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